Clothes and accessories from Ermanno Schervino

Ermanno Schervino (Ermanno Shervino) is an Italian brand that makes things of impeccable quality, demonstrates Italian elegance with frank sensuality and romanticism. Crafted from the finest fabrics with versatile cuts, ingenious cuts and luxurious finishes, this brand's garments. Exotic leather, fur, metallic elements, hand-made production - all this ensures great success and popularity of clothing models, both among women and men.

The brand won recognition, despite the fact that it was created not so long ago - in 1997. One of the founders of the company is Ermanno Daelli. He was born in 1950 in Milan. It was a time when the whole world admired beauty and talent Sophia Loren, Gina Lollobrjida and many other wonderful actresses. Naturally, little Ermanno looked at the famous actresses with fascination and dreamed ... But he dreamed of making them luxurious outfits, so that their beauty, like a sparkling diamond, was in a worthy setting. Already at the end of the 60s, Ermanno received the position of manager of a clothing store in Florence. In the 70s, he opened his own boutique, and in 1985 released the first women's collection of accessories (bags, belts and shoes). In 1990 Ermanno Daelli launched a women's collection, which was made using Italian traditions, high quality materials. The best shops in Italy could be proud of this collection.

It is men who can judge such qualities as femininity, charm and charm. After all, only they can correctly determine what femininity and charm are, and it is more often than not that men manage to make a woman more attractive, young, to see a zest in her. Apparently, therefore, Ermanno manages to create such outfits that so attract customers. In 1991, Ermanno also launched a men's collection. Soon he met Tony Shervino, in whose face he saw a like-minded person. Further, the work of talented designers was promoted already in joint work, a brand was created.

Tony Shervino, before meeting Ermanno Daelli, was engaged in the production of sportswear. They were united by the basic principles that they later laid down in the brand's philosophy.

Designers, developing a collection of women's clothing, considered their main task to be to tell every woman how to do so that she could please herself first, could express her style and attract attention.

A woman should reasonably approach the choice of all wardrobe items so as not to give the impression of vulgarity. For example, high heels are luxurious, they will always be in fashion, they shape the gait, help you look attractive, but not everyone should wear them. Do not be upset, because there are examples of grace and elegance, such as Audrey Hepburn, who looked amazing in modest ballet flats. Every woman, at any age, should be beautifully and tastefully dressed.

Model girls in clothes by Ermanno Schervino

Designers have many ways to distract attention from body flaws - wide scarves, high heels, loose-fitting clothing. Even if you are a fat woman, wearing an outfit from Ermanno Schervino, you will look elegant. In Ermanno Schervino clothes, all elements in all wardrobe items can emphasize your dignity, elegance and grace. According to the designers, "... an intelligent woman can present her flaws in such a way that they look like advantages ...". Probably we should agree with Ermanno Schervino, because what is actually the ideal if everything is changing so quickly? One and the same dress may look elegant on someone, and vulgar on someone. The main thing is what is your developed style. You just need to look spectacular and comfortable in the chosen dress or suit, be able to flaunt what will decorate you - be it a bag or a bright scarf, shoes or stunning glasses.But it is necessary to exhibit subtly and accurately, with a sense of proportion and on time. Still, it is not a separate detail or element of clothing that is important, but you yourself, and the atmosphere that you create around you. Elegance can be learned if it is an innate quality in you. Many Italian designers admire the Russian woman. And among them are the designers Ermanno Schervino. They value intelligence and naturalness in a Russian client, the ability to emphasize chic, using the most unexpected means that will decorate her. This is the philosophy of the brand.

The brand produces not only women's clothing, in 2002 a men's line was created, and in 2005 - a line of youth clothing Schervino Street. Ermanno Daelli also designed dress clothes for the Russian team in 2006. In 2007, the brand began producing Junior clothing for children. Now all divisions of the brand are located in one large building in the city of Grassina, where everyone feels good and cozy, where a friendly atmosphere reigns. Ermanno Schervino's team is multinational and numerous, with only up to 500 African embroiderers.

In 2008, Ermanno Schervino expanded its assortment even further - sunglasses, underwear and swimwear entered boutiques.

Eva Herzigova, Uma Thurman, Angelina Jolie, Sharon Stone, Kate Hudson, Mischa Barton, Bianca Balti, Ornella Muti and many, many others prefer Ermanno Schervino clothes, because the clothes of this brand symbolize such concepts as quality, taste and style.