Verdura - brand history and jewelry photos

Falco di Verdura - this name is associated with the highest skill in the art of jewelry. It occupies a special place in the history of jewelry. Verdura left a whole gallery of works of genius, in which, in addition to skillfully executed masterpieces, there is always a certain amount of surprise, humor, and quirk. In his art, he used not only precious stones and metals, but also ordinary shells, stones he picked up on the seashore. He created flowers, sea creatures, animals, drawing beauty from nature. He really liked to find on the shore some simple shell, worthless initially. But by decorating it with precious stones, Verdura turned it into a work of art.

Falco Santostefano dea Cerda, Duke of Verdur, originally from the island of Sicily, grew up in the vicinity of Palermo. When he was 21 years old, his father died, leaving him a legacy for a comfortable existence. The time of the Great Gatsby, the beginning of the 20s, when not only young and old squandered their inheritance, but also people of a fairly mature age, spent a fortune in a day. Verdura moved from Venice to Paris, from Paris to Cannes, spent money on balls. But one day, he decided to change everything. Fortunately, he knew that he had the gift of an artist and decided to put this gift into practice. Verdura starts working as a fabric designer for Coco Chanel. It took him only six months to earn a high reputation with Mademoiselle. Chanel appointed him head of the jewelry department. And it was then that he created for her bracelets with maltese crosses... Chanel made these bracelets famous, as she almost never parted with them. Along with bracelets, Falco di Verdura earned the fame of a talented jeweler.

Verdura had an aristocratic manner in the production of his works. They felt the impeccability of style and refined taste. In 1934 he went to America, where he worked as lead designer for Paul Flato until 1939. Then in New York, Verdura opened his own business. He had many friends. His natural aristocratic manners and charm, wit and erudition, benevolence and delicacy - all this attracted people to him. When he opened his own business, many of them - old and good friends, helped in this and supported him with moral and financial help. Among them were Cole and Linda Porter, whom he had known back in the 1920s while living in Venice.

When he crossed the border of his 70th birthday, Verdura sold his business to a partner. Since then, he settled in London, where he continued to work, but in a different field - Verdura painted exquisite miniatures, wrote memoirs, and met with friends. In 1978, Falco di Verdura left this world at the age of 80.

Falco di Verdura revived the skill of multi-layer enamel coating of gold, he is responsible for the development of motifs in jewelry using threading. He also contributed to the fashion industry, creating an original collection of flexible hat pins. Then hats were extremely popular, many women could not even afford to go out without a hat. He convinced jewelers to treat platinum differently as a material more valuable than gold.

And Verdura was also involved in the restoration of antique jewelry a lot. And he approached this with a sense of exquisite taste. He especially vividly showed his talent in works of art using antique motifs. It should be noted here his work on metal weaving and the depiction of mythological subjects and images. These works speak of his deep knowledge of history and traditions.

Verdura left works of art in which the power of the intellect, aristocratic splendor, and the richness of imagination are felt.

Now the owner of the Verdura brand is EJ Landrigen. He is the owner of jewelry sketches made by Verdure. Landrigen searches for jewelry works by Falco di Verdura at auctions, and buys them from old clients. The Verdura brand is in good hands. The owner of the brand can be called a worthy heir to the creative talent and beauty created by Verdura. And he tries to run the business the same way as the founder of the jewelry house, in the same gentlemanly manner.