Funny fur coats for spring 2014 from Helen Yarmak

Through the work of many "cultured people", the so-called "intelligentsia", the impression was created that nothing good is done in Russia, and even for a fur coat you have to go exclusively abroad, as if our fur is bad, our designers do not know how to do anything, but in Greece everyone there is also better quality.

In fact, this is not so, today Greece is a poor country, which has nothing to be proud of, except for history, but in Russia there are many prospects and impressive successes. Russia has always been famous for its fur trades and products, but much has been lost during the USSR. Now in Russia, animal husbandry is reviving - minks of all colors and other fur-bearing animals are grown, sable is hunted. And along with this there are brands of Russian origin.

For example, Helen Yarmak
The fashion industry knows Elena Yarmak as the mistress of a successful fur business. Helen Yarmak's signature boutiques and showrooms are located in Petrovsky Passage and Manezhnaya Square, at the corner of 5th and 57th avenues in New York, via Monte Napoleone in Milan, Zurich, and many other places, and a showroom in New York , located next to Chanel and Louis Vuitton boutiques.

Things from Yarmak have Rihanna, Catherine Deneuve, Chloe Sevigny, Jim Carrey, Patricia Field, Melanie Griffith, Irina Khakamada, Arina Sharapova, Alla Pugacheva and many other celebrities. Even Vogue magazine recognized the success of Elena Yarmak, calling her the Mistress of the Sable Mountain!

Fur products Helen Yarmak 2014

In addition, Elena's furs have appeared in many films and TV series, here are some of them - "Sex and the City", "The Devil Wears Prada", "Ugly Betty", "Day Watch", "Night Watch", "Moscow Saga" .. ...

Helen Yarmak products are more expensive than the Greek ones, and this is quite justified, because only the best skins purchased at the best fur auctions are used to make fur coats and other fur products.

But this is not the only reason for the success of the Helen Yarmak brand. Industry experts say that the special, branded cut of Yarmak fur coats would not have been possible without the mathematical ordering of the designer's thinking on fur. This is due to the fact that Elena started with mathematics. Back in the early 90s, no one knew the name of Elena in the fashion world, but she was known in professional mathematical circles as an expert in the field of modeling economic processes. Then she worked at a closed institute of cybernetics and did not think about the fashion business. At the same time, Elena loved and knew how to dress well, could create a stunning outfit out of nothing.

Then life in the vastness of the former USSR began to change rapidly, and Elena was forced to retrain from a mathematician to a fashion designer.

And already in 2003, Elena received the “Internation Fashion Designer of a Year” award at the New York International Fashion Week. Elena Ermak is the only Russian fashion designer to receive this award.

Elena Ermak fur coats, collection 2014

The success of Elena and her brand Helen Yarmak clearly demonstrates that you can change a lot in your life - or rather, change your whole life. This is a great example for girls who want to become designers, but do not take up this business, arguing that now it is impossible to create a new brand without huge financial investments and, in general, starting a business in Russia is dangerous and unrealistic.

By the way, in addition to fur products, the Helen Yarmak brand also offers collections of fine jewelry, only this is a completely different topic and will be covered in subsequent publications.