Women's shoes

Jimmy Choo brand and Jimmy Choo biography

Jimmy Choo is a famous shoe designer born on November 15, 1961, Penang, Malaysia.

The famous designer was born into a family of shoemakers, so his future life was predetermined. Jimmy's parents, immigrants from China, bore the surname Chow, but an error occurred when recording the child who was born - he was recorded as Choo.

Little Jimmy started making shoes early, the first pair he created at the age of 11. In the early 1980s he came to London to study shoe design. Jimmy goes to London Technical College (Cordwainers Technical College). But you have to pay for your studies. Jimmy started working as a janitor in a shoe factory, and at the same time in a restaurant. So working and studying at the same time, the future famous designer receives a diploma with honors.

And in 1986, Jimmy Choo starts his own business. He starts working by renting an old London hospital building, in which he gradually assembles all the necessary equipment for the production of shoes. Success and popularity does not keep you waiting long, because for him creating shoes is a pleasure, and the secret of success is patience. Only such work can quickly bring success. He relies on high quality, comfort and interesting design in shoes. Therefore, buyers appreciated his work.

Soon he was able to fulfill his old dream - to achieve a demonstration of his collection in some well-known fashion magazine. The number of his fans increased, and among them were celebrities. Princess Diana praised the high quality of Jimmy Choo's shoes, and her appreciation was of great importance. The young designer became famous.

The daughter of a wealthy businessman, co-owner of the Vidal Sassoon empire, Tamara Mellon was able to see Jimmy Choo as an outstanding designer. At the time, Tamara was assistant editor-in-chief of British Vogue's accessories department and owner of a vintage clothing store.

In 1996, Tamara Mellon convinced her father to invest a significant amount of money in a joint venture with a designer named Jimmy Chu. The businessman helped, and soon the first joint collection of Jimmy and Tamara came out. Jimmy Choo boutique opens in London.

As often happens, the first steps were difficult, but Jimmy always listened to the wishes of customers, moreover, he was always aware of fashionable novelties and trends. His models are always with a twist, they have beauty, comfort and reliability. That's why Jimmy Choo shoes shine at fashion parties all over the world.

For 10 years Jimmy Choo worked together with Tamara, producing luxury shoes. They opened many boutiques and organized the sale of their shoes all over the world. 1998 was marked by the fact that Jimmy Choo entered the US market, stores were opened in New York, Beverly Hills, and Las Vegas. And this means undoubted success with the Hollywood stars, because Jimmy Choo shoes create charm and charm. Isn't this the most important thing for the stars.

In 2000, Jimmy Choo enters the Asian market. In 2001, he sold his share in the business and began to design clothes, and then bags. Jimmy's clothing comes under the Jimmy Choo and Jimmy Choo Ready-To-Wear labels and is usually luxury clothing. Jimmy Choo bags are beautifully designed to match shoes and clothing. They are made from superior quality materials.

Jimmy Choo evening shoes are now produced in collaboration with the English designer and jeweler Sasha Ratheu. After the overwhelming success of the shoes embellished with Swarovski crystals, Jimmy Choo exhibited his evening shoes not only in his brand boutiques, but also in online stores.

Today the Jimmy Choo brand is immensely popular among millions of women. And this is not surprising, because Jimmy Choo produces high-quality, beautiful, comfortable and stylish things that he can be proud of. Therefore, it is not surprising that women are drawn to his luxurious things, like moths to the light.

Stars like Catherine Zeta-Jones, Julia Roberts, Kylie Minogue, Jennifer Lopez, Jennifer Garner, Scarlett Johansson have long appreciated them.

The famous TV series "Sex and the City" made Jimmy Choo a great advertisement. There is a heroine in it Sarah Jessica Parker in one of the episodes says: "I lost my Jimmy Choo!". They were lovely purple suede shoes with feathers. It is them that Carrie Bradshaw decides to wear on an important date for her.

Singer Faith Hill wore blue shoes and a yellow silk handbag, both by Jimmy Choo, for the Best Song for the composition from the movie Pearl Harbor.

Today Jimmy Choo lives in London. He fondly remembers his Malaysia, loves his hometown of Penang, the island resort of Pangkor Laut, where he comes to rest. In one of his last visits, he learned that he had been written about in a book on the history of Malaysia. This made him feel proud and grateful. As a gratitude to the people who have such respect for him, he decided to help establish the production of shoes of the same high quality in the country and teach people the skill.