Brands

Dsquared2 - Dean and Dan Caiten

“I don't like it when people ask: - Who would you like to wear? "I prefer not to be chosen, but us." - Dean Kaiten

Dean and Dan Kateen were born on December 19, 1964, in Toronto, Canada. Twin brothers, incredibly capable fashion designers, the creators of DSquared2, which is known to everyone for its non-standard ideas. Their collections were once presented Naomi Campbell, Eva Herzigova, Karolina Kurkova.

As the brothers joke, their collaboration began in the city of Toronto in 1964, where they were born. Toronto, a city in Canada that has always been famous for its fashion traditions. They were born into a family of immigrants from Italy, and their real name was Catenacci.

The family had nine children, two brothers were the last to be born. In this large family, everyone, one way or another, influenced the choice of the brothers. Their sisters were real disco queens, and their brothers were rockers. Dean and Dan entered the Parsons School of Design in the USA. They did not study for long, as they ran out of money, and they had to return to Canada, where they began to create their own collection of women's clothing.

In 1988, they were invited to split the post of creative director of the Ports International brand. Their original outlook on fashion was appreciated even then, so the company was counting on their ideas, which would add chic and elegance to the products. Then they began to create collections for the Tabi International brand, which at that time was going through a difficult time.

Having achieved great success, the brothers became prominent figures in the fashion world, therefore, in 1991, the Versace Fashion House drew attention to them, inviting them to move to Milan and work in the legendary house as designers. At the same time, Dean and Dan also work for Diesel, a famous denim brand. It was here that they received serious funding that helped them create their own fashion label.

In 1994, the designers presented the first collection of menswear. This collection was created then also because the brothers needed the clothes that they wore to the parties organized by them, which delighted the whole of Milan. The brothers' wild ideas were enthusiastically received by the Milan audience. For example, when their models took to the catwalk from a pink jet plane or tight jeans, faded T-shirts, shirts with a collar a la Austin Powers. Their unusual ideas, embodied in the model, instantly resonated with those who especially wanted to look unusual.

When the brothers found themselves in Milan, they immediately decided to develop Italian traditions together with their own national ones, which are characterized by North American humor. Therefore, fashionistas, devoid of pathos, fell in love with this style.

Dsquared2 - photo from the fall-winter 2014-2015 collection

The brothers, unlike many designers, do not focus on demand and fashion trends, since they consider fashion to be a creative occupation, their motto is - Do as for yourself. Apparently this is the secret of success. Not only in fashion, but in any other field of activity, creative freedom can be the beginning of commercial success.

Since 1994, they have been producing men's clothing collections, and since 2003, they have entered the women's fashion market.

Looks from the spring-summer 2014 collection
All photos are enlarged by clicking!

Designers break all the rules developed by the fashion market and become famous, first of all, due to a unique concept aimed at creating clothes for young people and adults who want to emphasize their style and attract attention.

The creators of the brand invite celebrities to their shows. At the DSquared2 fashion show in September 2007, they took to the stage in an American car Rihannaand in January 2010 Bill Kaulitz was invited to the Autumn / Winter 2010 show in Milan to open and close the Dsquared2 menswear presentation.In 2006, the designers developed a new football uniform for the Juventus team, and in 2008, together with Marcolin, they created a new series of sunglasses that instantly became a cult.

Spring-summer 2012

DSquared2 is a distinctive style that is admired by millions of buyers. Their boutiques are in Milan, Athens, Istanbul, Cannes, Hong Kong and Singapore. Bright style, unique performance, love for non-standard shapes allows the brand to become one of the most visible in the fashion industry.

Dean and Dan always try to keep up with everything. They are engaged not only in clothing, but also in shoes and accessories. The Design Brothers have frequently appeared on television shows such as Launch My Line, America's Next Top Model, where they acted as judges, starred in music videos. Since 2009, Dean and Dan have been doing their own radio programs. Their show "Dean and Dan on Air: Style in Stereo" on SiriusXM satellite radio aired on May 5, 2009. This program includes a variety of stories related to fashion, interviews with models, stars, public figures, politicians and, of course, musical inserts that the twins love so much.

Their collections attract world-famous stars, including Christina Aguilera, Jennifer Lopez, Kylie Minogue, Glen Stephanie, Robbie Williams, Rupert Everett, Justin Timberlake, Lenny Kravitz, Madonna. And not only the stars love DSquared2 clothes and accessories, but also all those who are young at heart. People are attracted to shocking - hats and baseball caps, sweaters, belts with shocking inscriptions, a combination of incongruous - worn leather with a luxurious boa, satin dresses with boots.

Fall-winter 2010-2011

Each new collection is presented as a story in which music, space, light, and the models themselves - everything is important. However, the most important thing is that the brothers always work with pleasure, they express in fashion what they themselves feel, what they want to say to the world. And success comes because their views coincide with the attitude of their clients.

The interest of famous clients in the brand did not change the brothers neither in relation to each other, nor their views on the world. They are still friendly, they are united by an ironic outlook on life. Dean and Dan have one wardrobe for two, there are no disputes and conflicts here, although they admit that the only reason for disputes is shoes. After all, they believe that you can wear a simple T-shirt for two dollars, but the shoes must be stylish and expensive.

Spring-summer 2009

One of the twins is a quarter of an hour older than the other, and therefore he is the boss, but this is a family secret. The brothers find it easier to avoid conflict. They like the same films, books, music, pictures. They love to go to the cinema and to concerts together. Sometime in their youth, due to circumstances, they had to be apart, they realized that this could no longer be allowed.

For Dean and Dan, fashion is a whole world in which they are adored and appreciated. And in it they strive to be not only successful, but legendary.