Laurence Graff Jewelry

Laurence Graff is famous for not only creating luxurious jewelry, but also for finding and acquiring wonderful gemstones. He is considered one of the most competent dealers in the global gemstone market - diamonds. The Graff Jewelry Company has a reputation as a source of rare and unique stones. Among the acquired treasures there are those that are recognized all over the world as the rarest and most beautiful stones - the famous ruby ​​"Mogok", "Eye of the Idol" - one of the largest blue diamonds, yellow diamonds of Windsor and many others, which conquered the whole world of connoisseurs and fans of jewelry art.

Photos taken from graffdiamonds.com

And it all started not easy. A descendant of emigrants from Kiev, Lawrence Graff was born in 1938. The parents of the future jeweler fled from the Jewish pogroms to England, where Lawrence was born in a London working-class area. At the age of 15, he tried to learn jewelry, but somehow he did not immediately show the makings of skill, and the owners of the jewelry workshop refused to teach the unintelligent boy. And at the age of 18, the enterprising Lawrence opened his own business - he himself began to create his jewelry with semi-precious stones. Something he successfully sold, but something was waiting in the wings for a long time. But debts grew.

Then Lawrence took his little suitcase, in which he put samples of his products, and went to the cities of Great Britain. He offered to the owners of many stores to place an order. Lawrence Graff did not study gemology or design, but he had a desire to work and become a true connoisseur of gemstones.

It took years to learn to understand all the variety of amazing stones, their various shades. He managed to navigate the world of stones. Once he borrowed 33 small diamonds and made a ring. Lawrence sold this ring to the owner of a jewelry store in Blackpool. And here's luck - the ring was soon sold, and the owner of the store ordered another one. Lawrence borrowed the diamonds again and sold the ring again. Then he began to create jewelry, combining diamonds with sapphires, emeralds, rubies.

Graff soon opened two jewelry stores in London. Laurence Graff thought he had reached the point where the best jewelry houses would be interested in him and would turn to him with suggestions. But no, that didn't happen. Then he again collected samples in his suitcase and went to Southeast Asia. In Singapore, they took all his jewelry from him and even ordered new ones. So Graff, traveling across Asia, found more and more clients, among whom important persons began to appear, and even the Sultan of Brunei. But not only clients were acquired by Graff, but also stones of rare beauty appeared in his collection.

The stones gradually became larger and rarer. In the 70s, he traveled all over the Middle East with his suitcase. When Graff returned to Europe, he opened a boutique in Knightsbridge. Now he occasionally traveled with his suitcase, and mainly to the Sultan of Brunei, continuing to buy the most rare beauty stones. The search for extraordinary stones of various colors, the use of their diversity turned into a passion for him. In 1993, the Graff boutique on New Bond Street was inaugurated by Prince Michael of Kent. Now Graff jewelry stores are located in many countries of the world.

Graff covers the widest range of diamond colors - yellow, orange, brown, green, blue and even pink and red from the shores of Australia. In all truly significant products, the chosen stone always flaunts in the most conspicuous place.And although now the company's agents are mainly busy looking for interesting and high-quality stones, Lawrence Graff is ready to jump off the spot at any moment and go to any country in which a uniquely beautiful stone awaits him.