Fashion collections and brand collaborations with celebrities

Gone are the days of great couturiers, today many can create a collection of fashionable clothes and accessories. You get just such an impression when you flip through the pages of glossy magazines.

Lately, many different celebrities have had a hand in creating fashion collections. Is it that simple? Why, then, do people study for years at design institutes and colleges? Maybe then there is no point in studying and anyone can create chic dresses and handbags?

Try it, maybe it will work out. But if you really look at our world and opportunities, you can clearly see that a good result is not guaranteed right away. This applies to all areas of life. When you start photography, you can take one gorgeous shot out of hundreds of unsuccessful ones, and experimenting with cooking, you can probably cook a good dish, but often all these are random successes that are not guaranteed. Only a professional photographer and a chef can guarantee a good result in most cases.

With the creation of clothes and accessories, it is even more difficult, because in the fashion industry there are many nuances, and the creation of clothes and handbags involves many different processes. Therefore, to create fashion collections, you need to have a lot of knowledge and have a certain experience.

How, then, do singers, actresses, bloggers and various little girls create collections? Do these celebrities live up to the saying - a person who is talented in everything? Perhaps such celebrities sometimes come to our world, but this is very rare. Mostly, singers and actresses are very mediocre personalities and have professional skills and experience only in their craft as a singer, actress and nothing more.

Therefore, a team of professionals is working on the creation of collections of celebrities, and these "stars" express only small ideas and wishes, which are often not invented by themselves, but seen somewhere in a museum, on the street or on the Internet.

If you go even further, you can make a discovery - most of the "stars" are nothing outstanding, even in their profession of actress and singer. Often the image of a star that the public sees is unreal and is not her merit or a gift of nature.

Any modern celebrity is a product of the labor of a team of professionals. Stylists, makeup artists, light and sound specialists, photographers and videographers, professionals at computers with video, sound and photo processing programs.

As a result of the work of such a team, you can shoot a gorgeous clip for any gray mouse and make a photo session for a glossy magazine. Therefore, celebrities do not have much merit. Of course, they achieved their position with some work and perseverance, but they are not at all talented in everything, just to take and make a successful collection of clothes and accessories.

Why invite celebrities to create collections? All for the money! The name of the star next to the new collection will almost certainly attract more buyers, because any celebrity has its admirers. At the same time, things from the collection of a star can be no better than things from a little-known Russian brand.

I have a lot of shoes and bags, a lot of different belts and belts, a lot of things, if you just go through the shoes, it will take all day! Thanks to this, it is possible to compare things not only at first glance, but during operation. From my own experience I know that now there are many products from Russian manufacturers that are not inferior in quality to Italian ones. And this is quite understandable - modern technologies are easy to transfer and borrow, you can locate part of production in one country, part in another.

In addition, in Italy, not everything has been done by Italians for a long time, as in Italy more and more factories are being filled with Asian workers. If workers are our Asian friends, equipment can be placed anywhere, and technology can be borrowed, why pay more? Of course, this does not apply to all goods and companies, but every year there are more of them. Therefore, things made in Europe have fewer and fewer advantages over things made in Turkey, China and India.

That is why the owners of fashion brands and factories are forced to look for all possible ways to sell products to consumers that do not stand out from the general background. Stores are packed with fancy goods, the industry can produce even more, but too much is less valued. And celebrities give some of their fame to the most ordinary things, and thereby stimulate sales growth.

For the same purposes, fashion and contemporary art are merging, and in the future we will see new and new options for cooperation, the purpose of which is always only one thing - to make us buy more and more things.

Personally, I am not against the ideology of consumption, I like to buy, but I prefer to choose things according to the principle - the most beautiful and high-quality ones, then I look at the brand and then at the price. So you can choose things in real stores, on the Internet a little differently, because on the site you cannot feel the quality of the materials by picking it up.

There should be a lot of clothes and accessories, things should be beautiful, but I do not want to put even a ruble in the pocket of those who did not put real work into creating these things.