Present and future of the fashion industry

Gone are the days when a designer created his own brand and worked on its development all his life. Recently, we constantly hear news about reshuffles in the fashion world - layoffs and new appointments.

Now everyone is discussing the latest permutation. Last week it was reported that after four years of work, Hedi Slimane is leaving the Saint Laurent fashion house. And now everyone knows who will take his place. Designer Anthony Vaccarello is stepping down as Creative Director of the Versus brand to take over as Creative Director of Saint Laurent. It is expected that Anthony Vaccarello will be able to develop the rock-chic style introduced by Slimane, which turned out to be very successful for Saint Laurent.

Anthony Vaccarello, like his predecessor, has a love for miniskirts and a rock 'n' roll aesthetic, but more nude and sexy. Anthony is a master at creating asymmetrical and seductive dresses with bold cuts.

Personally, I like Anthony Vaccarello more, but now I want to talk directly about the fashion world - why and why are all these rearrangements taking place? The internet is to blame for everything and social networks, which accelerated the pace of life many times over, changed show business, the world of fashion and the entire information sphere of the planet Earth.

The accelerating pace of life and the fashion industry first multiplied the number of collections. Instead of two seasonal spring-summer and autumn-winter, fashion houses began to release 4 collections. But the jaded audience quickly gets used to everything, and after a short time 4 collections began to be perceived naturally, and this was not enough for people.

Voracious consumers of things and experiences need new acquisitions and exciting entertainment. People demand new spectacles, so fashion brands are forced to regularly invent something and create new "capsules", collaborations with other brands and celebrities, and also make limited editions for demanding customers.

Only this is not enough, because the Internet constantly requires new injections into the information space. Today, for success, it is not enough just to do beautiful, high-quality things; it is necessary to create new informational reasons by all means, so that people do not forget the brand and talk and write about it all the time.

Every rearrangement in the fashion world is actively discussed by journalists, all fashion media strive to quickly write the news about the departure of the former creative director and the appointment of a new one. For a brand, this is a great long-lasting ad that doesn't have to pay for.

In addition, the owners of fashion houses and marketers came to the conclusion that designers in the modern race for success quickly burn out and they need to be changed in order to pour new energy into the brand. This should be remembered by everyone who wants to connect their future with the world of fashion and dreams of working for a famous brand.