Converse sneakers - history of creation

The famous Louboutins from Christian Louboutin will soon remain only in songs and on red carpets. More and more girls are abandoning beautiful and graceful shoes with heels in favor of simple comfortable shoes, of which the most striking and recognizable example is Converse sneakers. This is all a little sad, but it can't be helped.

Converse brand Is a famous American footwear manufacturer. Also produces T-shirts and sports bags. In Russia and the CIS countries, the brand name is often pronounced as "Converse", confused with the pronunciation of the verb to conv? Rse. The correct origin of the brand name is not from the verb "communicate", but from the surname of the founder, Marcus Mills Co? Nvers, with an emphasis on the first syllable.

The first Converse sneakers were released at the very beginning of the twentieth century. They were created by Marquis Converse as an employee in a shoe factory. One day, he suggested to his superiors to expand the product line and release special shoes for basketball.

Soon, in 1917, the first Converse All-Star sneakers went on sale. These were the same "Mickey Mouse" or "canned food": black and white classic sneakers. The audience ignored the novelty. Until the axiom "advertising is the engine of trade" has worked. Basketball player Chuck Taylor, struck by the design of the thing, agreed to be the face of the Converse sneaker campaign.

The manufacturers changed the design, embroidered Taylor's signature on the emblems of each pair, and even used his name in the title. The converse All-Star Chuck has become the Taylor All-Stars. The rebranding worked wonderfully well - the shoes were actively bought, and the manufacturers were constantly improving the design.

The Second World War suspended the development of sneakers. The entire light industry worked to produce uniforms for the military and clothing for refugees. After the war, the two basketball associations of America, the Basketball Association of America and the National Basketball League, merged into a single league called the National Basketball Association (NBA). At the same time, the majority of professional NBA players chose Converse Chuck Taylor All Stars sneakers as shoes.

In addition to athletes, ordinary consumers remembered about sneakers, who wished to expand the range. Converse did not keep customers waiting and quickly launched colored sneakers on the market. In addition, new models of various heights have appeared, materials have changed. Converse has been rewarded with a new peak in popularity through its attention to customer needs.

1960-1970s Over the years, many musicians and rock bands have opted for Converse sneakers. In the 1970s, the brand again expanded the list of materials from which the sneakers were made. Converse began to create shoes from natural leather, suede, vinyl and hemp, and then transparent sneakers and models in neon shades appeared.

In the 1960s years followers hippie subcultures experimented with looks, for which they chose a variety of clothes and shoes, including Converse sneakers in different colors. In the 1970s, this trend was taken up by punks, and in the 1980s, sneakers were worn by representatives of various subcultures.

But nothing lasts forever in our changeable world, Converse sneakers were waiting for a new test - competitors. Three sports fashion giants Nike, Reebok and Adidas have launched their sneakers and pushed Converse to the margins of the market. The brand's only endorsement was the help of the US National Basketball Team, for which they supplied the shoes.

Only Converse decided not to give up. In 1986, the legendary “The Weapon” sneakers entered the market. These sneakers featured a carefully designed foot support system, were produced in low and “classic” heights and in several color variations.

In 2003, new life was breathed into the brand. Nike bought out Converse and redesigned the shoe models somewhat. In addition, a lot of dollars were invested in advertising the updated brand.The money was not in vain, today Converse sneakers are known and in demand, and therefore they can be seen on the streets of any city.