More and more often, looking at the new Haute Couture collections, you ask yourself - is this really a Haute Couture show or have we been deceived? Many brands have literally lost their luxurious heritage and exist only at the expense of the former greatness that still exists in our minds.

But not everyone went this way. Giambattista Valli believes in a great future for haute couture, which is why the new collection shows us a real celebration of luxury and femininity. At the same time, the Giambattista Valli collection perfectly matches the fashion trends of the season. spring-summer 2017... The images are abundantly decorated with flowers, mesh fabric flickers somewhere, and transparent fabrics reveal the seductive forms of models.



While fashion analysts and editors of glossy magazines talk about the place of Haute Couture in the fashion industry, Haute Couture develops and adapts to modern realities. Just looking at the many collections presented at the Haute Couture Week in Paris, more and more often you notice that most of the items are no different from the outfits from ordinary collections.

This is due to global changes in consumption and the importance of luxury. Recently, ultra-expensive consumption has gone out of fashion altogether. Of course, there are loyal fans of real luxury who can afford the most expensive things, but in general, society strives for economy, minimalism and simplicity. Therefore, the Haute Week has to transform itself, adjusting to the wishes of the buyers.