if you love Balmain brand probably noticed the unusual model Bhumika Arora, she is immediately remembered and is not easy to forget. Hair stylists and makeup artists transform models and girls take on a new color. Many models are completely unrecognizable, but Bhumika Arora is always noticeable, because she is Indian, and there are very few Indian girls in the modeling business.

Bhumiki's modeling career began in Delhi, from where the girl persistently sent her photos to European and American agencies until she was noticed. In 2013, she was signed to Elite Europe and New York The Society Management.



Her first runway appearance was the Dries Van Noten fashion show in 2014. Then Bhumika Arora was chosen for shows by Balmain, Desigual, Hermes, Emporio Armani, Emanuel Ungaro, Fendi, Alexander Wang, Gareth Pugh, Stella McCartney, Kenzo and other brands.

The casting directors noted not only the unique appearance of the Indian model, but also the fact that Bhumika looks like a sensual and strong woman at the same time, thanks to which she gives many shows the energy of a new time.



Human rights activists, journalists and just active Internet users periodically express requirements for fashion brands regarding the variety of models presented. Therefore, if the designer demonstratively refuses to admit black models and Asian women to the casting, he risks bringing serious problems to his fashion house.

Regardless of personal tastes and preferences, designers are required to invite models of different races. But in reality, there is not much variety on the catwalks. There are more models of African descent and Chinese women, and finding a model for an Indian woman is not easy at all.

Why such an injustice? If the fashion world strives to open the fashion business to everyone, why are Indian girls almost never seen on the catwalks? India is only slightly inferior to China in terms of population, so it cannot be assumed that there are no Indian girls who want to start a modeling career.