In the coming seasons, Vetements will not show new collections as part of Fashion weeks... The brand's designer said the following about his decision - “We will no longer conduct shows according to the classical system. It bored me. I put on shows in clubs, restaurants, even in churches. But now the time has come for something new. "

At the same time, Vetements will continue to regularly release seasonal collections. They will be presented to the press in the showroom, and the fashionable public will see new items through websites and social networks. The designer himself moves from Paris to Zurich, where the office of the management company Vetements and the production of the brand are now located.

Why did Vetements get bored of showing their collections at Fashion Week? This is not surprising, Demna Gvasalia carried out so many bold and really crazy experiments that the rejection of traditional shows is a completely predictable continuation, because from each new show, a jaded audience is waiting for new impressions, and the designer, apparently, does not know how else to surprise fashionistas.



In addition, the importance of Fashion Weeks decreases every year, because in any case, everyone can see every item from the collection on the Internet from anywhere in the world at any time of the day. As for the press and fashion professionals, they will check out new things and place orders in the showroom, and Vetements will save around € 100,000 at each show.

Fashion weeks have been the brightest events in the fashion world for many years, but recently there have been too many shows and the behavior of guests has changed. If earlier people carefully looked at the collection and studied things, now they pay more attention to their smartphone, on which they take photos and videos.

Of course, it's nice to take your own photos and shoot videos, but this greatly distracts from the most important thing - from the collection. It turns out the following - people take photos and videos in order to get acquainted with them later and demonstrate to others, but photos and videos will be much better done by photographers of fashion portals, who will immediately publish materials and all this will be scattered across other sites and social networks. If guests are inattentively watching the collection, and the photos are available in the best quality, why is it showing at all?

Today, almost everyone strives to save money, which means that in the near future, Vetements' example may follow many other brands.