Free and effective store advertising

Many people are interested in free and effective advertising of a store, whole books are written on this topic and various trainings are held, and sometimes original solutions can be drawn from the world around us, from what we see around and they can be the most effective.

Most of you, my dear readers, have heard and seen stories on TV, discussions on the Internet about robotic dummies having sex. The androids were installed in the shop windows of the Central Department Store and stayed there for quite a long time, until they caused a wave of indignation among the so-called conscious citizens. These activists began to fight for the purity of morality, sent a letter to Putin and Medvedev, picketed the store. As a result, they got their way and the androids were removed.

At the same time, the "TSUM trading house" apologized to the members of the Trade Union of Russian Citizens.

Mannequins - androids were simply removed, but with their use it is possible to make completely different installations that will not offend the feelings of conscientious citizens. It turns out that thanks to just one successful location of the mannequins, you can make the public talk about your store, TOP bloggers will write angry posts, someone will make a whole TV show, and for all this, you will not pay a dime! By the way, how much does TV advertising cost, plus advertising in the most popular blogs and online media?

And the majority of ordinary, irresponsible citizens were deeply indifferent to the moral side of the issue, and there was only an interest in looking at such bold installations, which naturally attracted many potential buyers to the store.

Free and Effective Shop Advertising - Conclusion.
I absolutely do not presume to say that the "TSUM trading house" had intentions to provoke the conscientious citizens of Russia, it is quite possible that they just wanted to show off originality, but the effect that we observed can serve as a good lesson for store owners and departments. Experiment in subtle provocations of conscientious citizens, play on their feelings and get excellent advertising campaigns. The main thing in this matter is not to overdo it.