The street style, loved by millions, inspires modern fashion designers to create not just fashionable, but the most practical and comfortable clothes. Initially, the term street style meant "different from the majority." When motorcyclists began to wear leather jackets in summer and winter, when subcultures with certain beliefs, denial of the rules of behavior appeared, it was then that street fashion was born. What is the modern concept of this direction? Let's figure it out together with Shopsy, a unique shopping service.



Historical reference

After World War II and the democratization of society, the youth of megacities began to look for new hobbies, ways of self-expression. Boys and girls painted simple white T-shirts with paint, came up with slogans that would describe their position. With their way of life, they began to dictate fashion. This is how anarchic punk, ironic trash, basement-club grunge, American surfing trend in clothes arose.

Jacket, Barney's Originals Jacket
RUB 7,723

With each new era, rebels appeared, protesting against the authorities, rejecting the justice of the laws. Extravagant details, compositions of things attracted public attention and many joined the "free-thinkers".

Another sign of early street style was negligence, wrinkled clothing. Most of all this was manifested in the men's fashion in England and the USA.

Jumper, Mango
RUB 1,499

Our days
At the current stage of the development of fashion, streetwear calls for creating a creative atmosphere around a person, talking about his preferences, tastes, and eagerness for experiments. Freedom remains the main selection criterion. Therefore, oversized things are the faithful "comrades" of fashion fans.

Coat, Ylluzzore
RUB 13,900

Swollen to the maximum women's down jackets, military parks, sweaters can be perfectly combined with both progressive and classic things.

Turtleneck, Monki
RUB 1,464

Extraordinary images are created by combining several directions. The most common mix is ​​sport with glamor. You can put on a bomber jacket, complemented by cuffs and stripes, with leopard boots with stilettos and a mini-skirt covered with sequins. In order not to sound like a circus fun, be careful with color combinations. Charming Blake Lively, by the way, easily combines elegance and audacity in her street looks.

Bomber, Free People
RUB 12 082

Today minimalism is fashionable, which is used in an informal setting. It will be appropriate to wear a beautiful straight-cut drape coat and vertical striped chinos.

Pants, Noisy May
RUB 2,277

You should not forget about your own merits. In contrast to the casual, urban street style allows you to emphasize the benefits of a slim figure. If you are proud of your achievements in the area of ​​buttock swelling, do not hide it! High-rise skinny jeans and a sweatshirt with an oversized hood will help you achieve a stunning effect. Be sure to stock up on accessories that will prove your fashion taste is impeccable.

Jeans, Vero Moda
692 r

After studying the literature on fashion and analyzing current trends, we can conclude that our century was marked by a transition from a rebellious and sloppy metropolitan style to a more elegant one that provides both comfort and recognition. It is easy to become a guru in this direction - the main thing is sober inner independence from the opinions of others, combined with the understanding that not every risk is justified.