Owners of fashion and accessories stores love to save on employee salaries, shop equipment and avoid taxes in every way. It seems that in this state of affairs, the business will be super profitable, but recently more and more stores are becoming unprofitable and closing.

The main reasons for the losses are known to all - the movement of buyers to online stores and a decline in living standards. This affects all stores, but some become unprofitable, while others continue to operate, which means there are a number of factors. Today we will not analyze all possible reasons, but pay attention to such a trifle as mirrors.



In many stores, cheap mirrors of poor quality adorn the walls, they distort reality. I know from my own experience that such mirrors spoil the mood and impression of going to the store. I wanted to conduct a small survey on the topic of mirrors and it turned out that this actually affects. Some girls left such a store in a spoiled mood without shopping and never came back.

Therefore, all shop owners need to carefully approach the purchase of mirrors, because the mirror should reflect reality or make it better. A good example, glossy magazines - they show the best reality. We know that fashion magazines and advertisements embellish reality, but so be it, rather than making complex reality worse ...