If earlier the words “second-hand” and “vintage” were associated with something old and unacceptable to wear by most people, now these concepts have become a real trend and have captured modern fashion.

People travel to small European cities for authentic markets, stand in lines at the most famous second-hand shops in New York, are in constant search for accounts on social networks, visit the capital's markets, only to become the owner of a newfangled wardrobe item. Today, together with the Internet second-hand brand clothing Bramble, we analyze why more and more people prefer second-hand clothes, and how it is better than the one that hangs on hangers in shopping centers and boutiques.

Price

It's not a secret for anyone that in second-hand you can buy things at a very affordable price. And indeed it is. However, do not think that for this money you will get things of inadequate quality. Nowadays, the culture of vintage is built on the idea that people can dress stylishly without spending a fortune. You can experiment with looks and trends without sparing money when the fashion for this thing has already passed.

Moreover, now in Moscow and around the world the culture of branded second-hand shops is becoming more and more popular, where you can buy things of famous brands and designers at an adequate price. At the same time, the policy of such stores is to carefully monitor the quality and authenticity of the items sold. As a rule, this works, they are in perfect condition, and any defects are indicated in the description.

For example, designer bags can be bought ten times cheaper in branded second-hand stores. For comparison, a Louis Vuitton bag in online second hand can cost only 8,600 rubles, and a similar model only from the latest collections and a different color in the official store is already 130,000 rubles.



In European second-hand stores, very often delusional things come across, so you should definitely visit them on a trip. A Chanel tweed suit for 60 € is quite realistic to buy in such places. Every year more and more branded second-hand and online stores appear in Russia, so it will not be difficult to buy designer clothes at an affordable price today.

Quality

The value for money in modern branded second-hand stores is 100% fulfilled, since the standards for receiving and selling are quite high. The quality and condition of things in them are monitored especially carefully; sometimes it is difficult to tell that the clothes or the bag were bought in a thrift store.

You can track the status of the item being sold on the second-hand website, in a social network account by photographs or by a description from the seller. When purchasing, you can always ask for additional photos, measurements or descriptions. Moreover, the goods that mass-market stores offer us very often do not have decent quality, while luxury brands in second-hand stores retain the color and quality of the material for many years and will last much longer (of course, in the case of proper care ).

Ecology and the principle of reasonable consumption

Recently, people have increasingly begun to think about the problem of the environment, the volumes of consumption and waste. By buying second-hand clothes, people support the trend of sensible consumption. For you, as a seller, the thing may no longer be of any value, but for someone it will become a real find.

By buying or selling clothes through branded clothing marketplaces, we give things a second life, making those who have been looking for them for a long time happier, and also, albeit slightly, but influence the reduction of environmental pollution and consumption of natural resources.

In some countries, 3-rd hand stores are rapidly spreading, where things are reusable. The world has been taken over by the concept of "slow fashion" and sustainable production, which support the idea of ​​buying less often and wearing longer. So, buying high-quality second-hand clothes, you will actually wear them longer than a thing from the mass market, which will lose its appearance faster.

By the way, in Moscow, second-hand clothing markets are regularly held in conjunction with various environmental support movements, where people can not only buy things at a discount, but also exchange them.

A few facts about clothing production:

1. Making clothes is about consuming a huge amount of our most valuable resource ... water! The creation of one pair of jeans will require up to 7000 liters of water, T-shirts - 2700 liters. This is how much a person consumes during 2.5 years of life.

2. The textile industry is working at an accelerated pace, as the consumption of clothing has grown by 60% since 2001, which means that the negative impact of textile factories on the environment is also growing (look at the level of pollution of factory cities in China and you will be horrified).

3. A huge amount of chemicals that are used in the production of mass-market clothing. Once in a landfill, tons of such clothes cause colossal harm to the environment.

The list of such facts can be very long.

History

Probably, every person, entering social networks, watched thousands of photographs of people with the same bag, belt or any other wardrobe item.

Fanatical adherence to fashion trends is inherent in many. But what if you want to follow your unique style and not a cyclical fashion? Search for things in second-hand! Very often it is there that you can find the very classics that look most advantageous in the image than trends. You can be sure that the likelihood of meeting a person with the same bag or jacket is extremely small.

Many stylists purposefully dilute the image with vintage clothing or a bag so that the image acquires some history and authenticity, and does not reflect the idea of ​​mass fashion. Therefore, do not be afraid to experiment, add something from secondhand, something from trends, dress completely in total second-hand - the boundaries have long been erased, choose what is right for you first of all.