The new Max Mara spring-summer 2019 collection delighted not only the guests from Fashion Week, but also fashion critics, who also expressed their admiration. Some of the most beautiful female models participated in the show: Kaia Gerber, Gigi Hadid, Joan Smalls ...

Designer Ian Griffiths' collection was inspired by classic Greece. According to the designer, a modern woman has all the features of a Greek goddess. She is strong and independent, yet luxurious and elegant at the same time.

At the same time, all forms of the models are created in the style of modern classics. The collection is designed for a strong, confident woman who lives in and belongs to the business world, where determination, firmness and sometimes inflexibility is required of her. And these, as is clear, are the qualities of a warrior. With all these epithets, the models of the new collection are consonant, where we can see belts and wide belts over the shoulder, bandanas and wide shoulders, emphasizing the belligerence.



The color palette has been chosen just as thoughtfully. Here, all the colors are close to earthy shades - warm brown, sand, beige, camel hair, terracotta, khaki, gray, black, in which juicy yellow and white colors are bright and elegant at the same time.

Max Mara is not only a high-quality coat, the new collection includes all the wardrobe items of a business woman: trouser suits and dresses, draped skirts and trousers of various cuts, leather raincoats and overalls.



A modern woman does not forget that, in addition to business meetings, she remains a woman. Tenderness and femininity in the images of business ladies are superbly given by cute peplum and ruffles, and the latter are located both on the sleeves and on the trousers.

The nobility and severity of the leather get along well with vinyl, and the pea print with draperies, trench coats with ruffles. It is the ruffles that make us remember the sea waves in Greek mythology, the mistress of which was the wife of the god of the seas Poseidon - Amphitrite. It was in her image that the designer got the idea, rereading the Greek myths once again.



Max Mara is one of the brands that knows how to be the mainstay of classic elegance and keep pace with the times. Pay attention to how many significant fashion trends are involved in the new collection. For example, asymmetry and layering, popular vinyl and polka dot prints, a fashionable palette, although here the brand actually used shades that are iconic for it and have always been used, regardless of time and fashion.

Max Mara creates timeless clothing. After all, there were years when the same Max Mara coat in the family was worn by three generations of women one after another, and at the same time it always looked dignified.