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The secret of Kim Kardashian's success in promoting brands


A lot of media around the world are discussing a new brand of shapewear from Kim Kardashian. Not only glossy magazines wrote on this topic, but even the most serious media outlets, thus Kimushik received countless advertising publications. It is difficult to calculate how much money had to be paid in order for all these publications to carry out an advertising campaign for a young lingerie brand. Kim gets everything for free, because she is smarter than most people and knows how to use them for her own purposes.

A lot of people around the world think Kim Kardashian is stupid. But in reality, Kim knows how to achieve his goals and uses these people as a free ad engine.

The whole secret is in the name. Kim named her brand of lingerie - kimono. This was enough to hurt the feelings of the inhabitants of the Land of the Rising Sun. For centuries, the Japanese have been distinguished by restraint and laconic speech, but in the days of Instagram, everything changed. The Internet is changing the minds of people, smoothing out cultural and national traditions.

Therefore, Kim received many judgmental comments, because the Japanese were really offended.

“Kimono is our culture and tradition, NOT underwear! Sad and unpleasant, ”says a local resident, who posts a photo in a real kimono on her blog..


According to Kim, the Japanese are also angry because now the hashtag #kimono, which was launched by Kardashian, will primarily display high-waisted bodysuits and underpants. And only then the traditional kimono from the Land of the Rising Sun.

The secret of Kim Kardashian's success in promoting brands


Mayor of the Japanese city of Kyoto Daisaku Kadokawa joined the comments of the inhabitants. He sent Kardashian an official letter asking to change the brand name, and also invited her to visit the city to get acquainted with its culture.

Now Kim is promising to change the name. Many Japanese people think they have won and achieved justice. But in fact, Kim knew from the start how the brand name would react. She was ready from the very beginning for a wave of criticism and waited for the right moment when the time came to give in. In fact, Kim did not concede to anyone, everything was planned out. The Japanese, with their culture and offended feelings, were originally assigned the role of consumable in an advertising campaign.

When numerous media outlets covered the kimono lingerie brand, Kimushik pretended to give in nobly. As a result, she received incredible publicity, and the Japanese retained their self-esteem, because they "achieved" justice.

Kim's secret to her success is that she has learned to manipulate a lot of people. Everyone thinks that they are just expressing their opinion, but in fact, having paid attention to Kim, they have already fallen under her spell and are beginning to become part of her plan. Hundreds of millions of people around the world, one way or another, are working to develop the Kardashian empire, and this is just the beginning. Kim has huge plans, she is not going to stop ...

Kim Kardashian's secret of success
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