South Korea has a special love of beauty, they have their own beauty standards, but they borrow a lot from the global beauty industry. In any case, Korea has excellent conditions for creating cosmetics. Korean manufacturers have more freedom than international brands, they may not obey certain restrictions, which makes Korean cosmetics sometimes more effective for less money. Therefore, new beauty brands regularly appear in Korea.

Not all Korean cosmetics are equally useful. How to deal with the abundance of manufacturers?

In Russia, Korean cosmetics are now sold everywhere. On social networks, on websites and in real stores. Sometimes there are chic shops, the creation of which interior designers have worked hard to create, and often cosmetics are sold in small departments of the mall. The prices are very affordable, the assortment can satisfy all our needs, but who can you trust? How to distinguish real Korean cosmetics?

There are 4 main groups of funds:

1. Original cosmetics from reliable manufacturers from Korea
2. Funds from unknown and new brands
3. Doubtful brands created specifically for the Russian market
4. Fake cosmetics



In recent years, beauty bloggers have shot numerous beauty reviews. Beauty websites and magazines also regularly report on new beauty products. mystylex.techinfus.com/en/ has devoted more than a dozen articles to Korean creams and serums. This information flow instills in the minds of Russian women the idea that Korean cosmetics are more effective than Western counterparts and at the same time affordable. As a result, many girls believed in its wonderful properties and rushed to buy.

The origin of Korean cosmetics

As we said, there are many cosmetics brands in Korea, and many more are opening. Not everyone uses effective ingredients and carefully tests ready-made products. Therefore, when buying a new remedy from an unknown brand, one cannot have any certainty. In Korea, as well as in China, there are a lot of those who just want to make quick money, while striving to save on everything.

In addition, some of our entrepreneurs conclude contracts with Korean manufacturers to create cheap cosmetics purely for the Russian market.



Others go even further, register a new trademark in Korea, create a simple website and release new cosmetics themselves. Only they do not create laboratories and do not create beauty care products at all. Everything is becoming easier, cheap cosmetics from China are bought in large wholesale and packaged in jars, tubes and boxes with the name of a new brand registered in Korea.

Directly in Korea, such cosmetics are not sold, in other countries they also do not know anything about it, but in Russia girls squeal with happiness that they were lucky to buy "effective" cosmetics so cheaply!

This cosmetics is discussed on Russian sites, photos are published on the Russian-language blogs Instagram and YouTube. But as soon as you try to find a mention of these funds outside the Russian-speaking Internet, there is silence - there is no information at all. This suggests that manufacturers are completely lazy and greedy, they didn't even bother to pay 5-10 fake reviews.



Before buying a new cream or serum, search all the platforms on the internet. There is no need to focus on Europe. In Europe, most women and girls are far from the beauty industry. Those who have lived in European countries know how bad beauty salons are.They have cosmetics, but they have enough brands from well-known international brands. They don't need Korean cosmetics.

Look at the search engines baidu.com and naver.com. Everything there is written in hieroglyphs, but we have electronic translators, in addition, even without a translator, all search engines are made intuitively. I can easily find information in China and South Korea even without knowing their hieroglyphs.

When you know what you're looking for, it's easy to find, even in Korean. We use brand names and products. If your tool is only in baidu, then it is China, and if naver gives out a lot of links, the information is encouraging. Use image and video search. If there is no information at all, and this miracle is mentioned only on the Russian Internet, it means that the tool is made especially for Russia, and they want to deceive us again.

The most dangerous cosmetic counterfeits

Not all entrepreneurs create complex schemes and discover new brands. Some go the old proven way, they just choose products that are in demand and trust with the consumer, and create the most similar fakes.

The Chinese counterfeit Gucci, Philipp Plein, Prada and other brands. Cosmetics are also no exception, so in our stores you can see creams under the name of Korean brands, which have already won our trust, but these jars with a bargain price are fake.

When you buy a fake hoodie by Gucci, there is no danger, except to be ridiculed in a decent society. With cosmetics, everything is much worse. We hope to become more beautiful, and a fake can harm our natural beauty, in the end, you can lose what you have!

How to distinguish fakes?

Korean brands are trying to create cute designs for jars, tubes and cosmetic boxes. Fakes are not always able to exactly copy the packaging. In addition, Korean cosmetics are constantly evolving, so packaging design changes frequently.

This creates difficulties for dishonest entrepreneurs, it becomes more difficult to make fakes, but at the same time creates confusion for buyers. To know for sure what kind of design a particular brand is currently producing, you need to watch them on Instagram or look at the site. When to have time for everything?

It remains to be guided by personal experience, study the packaging in detail and even examine it under a magnifying glass. The abundance of brands and the constant change of design makes it impossible for us to remember certain examples of fakes, so it is important to have experience and some flair for a quality product. Korean manufacturers are working hard to improve their product quality. Chinese counterfeiters pursue a different goal - they need to make the product as cheaply and quickly as possible.

The surest way to eliminate counterfeits is to find trusted places to buy. The best option is to buy cosmetics in an online store from the manufacturer itself or simply in a Korean online store that has earned a good reputation. Sellers on Aliexpress and unknown small shops are not trustworthy.

Can high-quality and effective cosmetics be inexpensive?

In fact, not all good things should be expensive. Famous makeup brands spend a lot of money on ad campaigns featuring our favorite celebrities. A lot of money is spent on creating beautiful packaging, as well as on their own needs. Top managers and owners of cosmetics companies love the luxurious life that consumers end up paying for. The cost is influenced by the brand itself.

Buying Tom Ford cosmeticsyou want to feel special. If Tom Ford lipsticks and other products are cheaper, almost any girl can buy them, then you will immediately cease to be special. Brands know our desire to use luxurious things and means, so they create expensive objects of dreams.

The real cost of cosmetics can be much lower. Therefore, Korean cosmetics are indeed more effective and at the same time much cheaper. The main thing is to find real funds, and for this it is important to go only to trusted stores.Everyone around wants to make money, this creates a wealth of choice and gives rise to deception, it has always been and will be so in the future.