The success story of the Tommy Hilfiger brand began when an unknown young man from a simple American family successfully sold a collection of several pairs of jeans. This happened in 1969. His name was Tommy Hilfiger.





Tomi Hilfiger grew up in a large family, where he was the second of nine children. Mother was a nurse and father was a watchmaker. Studying was given to him with difficulty, or, more simply, he did not study well. The reason for this was congenital dyslexia (limited ability to learn to write and read).

Among his peers, Tommy did not enjoy authority, but he had a big dream, however, like all boys and girls. He wanted to become successful in order to take part in all the events that were meaningful to him. In high school, he overcame his specific disadvantages.

After leaving school, his parents sent him to further study. It seemed to them that their son would receive a real education by studying engineering. But Tommy soon realized that this was not his destiny. After saving up a small amount, he dropped out of school and opened a small store called Place for People.

Tommy's first store

Like all boys and girls of the 60s, Tommy loved rock and roll. During these years in America, the Beatles, the Rolling Stones and Jimi Hendrix were at their zenith. And young people, including Tommy, imitated them in everything. Music has always played a big role in his life. And, we can say that it was she who inspired the young Tommy Hilfiger to open the first store.

He wanted to add a little rock and roll to the life of the small town in which he grew up.
Tommy was selling jeans brought from New York, accessories in hippie style and even music records. The prices for the goods were affordable, and therefore this store was of great interest to young people.

Tommy's goal was wonderful - to brighten up the boring life of his native small town. Despite the store's popularity, Tommy went bankrupt. However, now the fashion business remained the main goal for him, and he confidently walked towards it. Tommy enrolled in trade management courses.



In 1979, Tommy Hilfiger moved to New York, where he started working for various brands. He has designed models in Jordache, Calvin Klein and Perry Ellis. A talented and conscientious young man was noticed, and more than once offered a lucrative post, including the post of creative director, but Tommy's dream was his own fashion house. "I have always wanted to be successful so that I can take part in events that are dear to me."

At the time when Tommy was just beginning his design career, the names of such famous designers as Ralph Lauren, Perry Ellis and Calvin Klein. However, this did not stop Tommy, whom no one knew yet. He was absolutely sure that his name would stand next to these great designers.

The creation of the Tommy Hilfiger brand

Finally, the time for the fulfillment of his desires has come. Tommy Hilfiger was noticed by the influential businessman-manufacturer of luxury fabrics Murjani. With his financial support in 1985, Tommy presented his first collection to the public, in which he embodied his vision of casual American preppy fashion.

A special feature of the collection was the business severity and convenience of clothing, it included polo-shirts, shirts, knitted vests and sweaters, blazers, bermuda shorts, pleated dresses and skirts, trapeze dresses, knee-highs ... Everything was created with the traditional American style for the university youth.

And an amazing success! The success was so great that two years later, a network of 10 stores was opened in New York, which sold clothes under the Tommy Hilfiger Corporation brand. After a while, the corporation expanded across North America and Europe, opening flagship points one after another.

With an agreement with Indian fabric manufacturer The Murjani Group, Tommy Hilfiger creates stylish casual collections. His clothes were in true "classic American style". It had simplicity, originality, convenience and comfort. For some time Tommy Hilfiger worked for the Murzhani corporation, but in 1985 he registered his own brand under his own name - Tommy Hilfiger.

While in New York, Tommy quickly made friends in the music world and art enthusiasts, who subsequently constantly supported him, contributing to the development of the brand. During music concerts and meetings, appearing in Tommy Hilfiger's clothes, his celebrity friends thereby advertised the new brand, increasing sales.

In 1989, Tommy bought the right to use his brand from Murzhani.

Designer achievements

Clothing in the traditional American style has brought the fashion designer world fame, many awards and prizes.

Tommy Hilfiger didn't stop at clothing.

In 1995, he opened a line of perfumes and released the first citrus-fougere men's fragrance, Tommy, and a year later, the women's floral-fruity Tommy Girl. To date, the brand has released more than 70 fragrances!

In 2001, the brand released the first collection of shoes, and after a while, lines for teenagers and children appeared. Now the shoe assortment includes both classic men's and women's shoes, as well as sports-style shoes.

In 1995, the Tommy Hilfiger Corporate Foundation was established. The foundation took part in the opening of the Martin Luther King memorial in Washington, helped children of poor families, participated in the fight against poverty in Africa, and repeatedly supported various foundations to combat serious diseases.

The Tommy Hilfiger Foundation donates funds to organizations such as Save the Children Foundation, Autism Speaks, Children Without War, WWF and many others. Tommy Hilfiger has supported sports events and various sports clubs on several occasions by developing uniforms for the players.

In 2004, the brand sponsored the American ski team Freestyle, in 2005 - the Italian auto racing team Ferrari. Tommy Hilfiger is a sponsor of sports teams and world tours of pop and rock stars.

And today, the basic things of the collections are always fresh ideas and timely trends. He does not challenge public opinion, does not create something shocking. Tommy Hilfiger focuses on American style and casual wear. The classic design and fresh interesting elements of the company's products allow you to feel comfortable and confident in any situation.

In 2001, in Moscow, an American corporation opened one of the largest stores in Europe, offering comfortable and stylish clothing and footwear of unsurpassed quality.

As the designer himself noted, Russian buyers like sophisticated style, classic multifunctional items, with which they create unique images, combining with bold accessories.

In 2010, Tommy Hilfiger was sold to Phillips-Van Heusen Corporation, which owns the brands Calvin Klein, Timberland and many others.



Tommy Hilfiger loves modern music and art, which is why he has had celebrity friends among celebrity musicians, singers and artists at all times. And many of them have become brand faces in advertising campaigns, such as Naomi Campbell and David Bowie with their wife. They were all fans of the brand. Hilfiger often says about them that “they carry with them everything that I want to associate the brand with - music, style, elegance, creativity, sophistication… perfectly convey the essence of Hilfiger's style…”.

Over the past years, the designer has been creating advertising campaigns with the participation of many characters, which, according to the developed script, are a generalized image of the American family.In this way, the spirit of the Tommy Hilfiger brand is conveyed easily and at the same time expressively.

It should be noted that the plots for advertising campaigns are selected quite fascinating, for example, a family arrived to hunt or went on a sea voyage, etc. In Tommy Hilfiger collections there is a marine, sports theme - tennis, rugby; country club style ...

Where a designer looks for inspiration

“I love looking for inspiration in everything from old films and books to people who have become style icons.” Ideas come from pop art, music, sports and just people on the street. The secret of the brand's eternal youth is its children, who every day inspire it with their youthful energy.

Once Tommy Hilfiger started his business with jeans, today the American brand Tommy Hilfiger specializes in the production of men's, women's and children's clothing, shoes, accessories, underwear, sunglasses, watches, perfumes, and also produces textiles for home furnishings.



The Hilfiger Denim line develops and produces collections for young people with an active lifestyle, and therefore it is characterized by features of street style, sporty and preppy. It includes men's and women's clothing, as well as accessories, in the manufacture of which the main material is denim. The designer chooses red, white, blue as the main colors in the collections. Tommy Hilfiger admits that the US national flag served as inspiration for him here.

The brand is in constant development, but its foundation is loyalty to the American fashion classics. Therefore, in each season, the designer interprets classic things in a new way with the help of new forms and materials, prints and iconic details of the brand. In each collection, the brand's philosophy remains unchanged, based on the adaptation of classics to current trends.

Tommy Hilfiger Awards & Awards

Tommy Hilfiger has won many awards and prizes.

For example, in 1995 he won the CFDA Best Menswear Designer and the VH1 Fashion Awards Runway to Streets.

In 1998, Tommy Hilfiger was named Designer of the Year by the Parsons School of Design. And that's not all, Tommy's awards can be listed for a long time.

The designer has also received numerous awards and prizes for his charitable work.

Who chooses the brand's clothing

Tommy Hilfiger clothes for those who choose high-quality and stylish things, know how to subtly feel the style and aristocratic spirit. His clothes are preferred by Prince Charles, Hugh Grant, Leonardo DiCaprio, Gwyneth Paltrow, Jennifer Lopez, Naomi Campbell, Beyoncé, Gwen Stefani, Bruce Springsteen, Britney Spears, Alicia Silverstone, Mick Jagger, Robert Pattinson and others ...

The designer considers his wife Di Okleppo as a muse, who, by his definition, has a unique sense of style. He admires the classic style of Audrey Hepburn, Grace Kelly, Bianchi Jagger.

But with Gigi Hadid, Tommy Hilfiger created joint collections and made the right decision. Everyone knows Gigi Hadid in the fashion world as a successful and sought-after model. Therefore, Tommy Hilfiger took the absolutely right step by inviting Gigi to show his design talent. After the shows, all collections showed full sold out.

Features of the Tommy Hilfiger brand

1. Its main feature is the American style, which is based on ease, loose fit, basic colors and uncomplicated prints.
   
   
2. There are always three colors in every Tommy Hilfiger collection: blue, red and white. The designer always combines them in different proportions, so everything looks new.
   
   
3. Strip. But these clothes are not only in the nautical style. Tommy uses this print skillfully, so that a rustic print adorns even an evening dress.
   
   
4. The navy blazer is Tommy Hilfiger's favorite. He believes that this jacket is appropriate everywhere, in any situation. This is a classic. This particular piece of clothing can be found in any collection of Tommy Hilfiger. Each time he modifies and reinvents the classics in accordance with the latest trends.
   
   
5. Tommy Hilfiger started his career buying classic jeans, which he transformed in his own way, then sold at a premium. But most importantly, in each piece, he slightly tucked the trousers of his jeans. This technique was appreciated by many buyers who are in the mood for a relaxed, relaxed style. Later, he transferred this technique to the collection of his own brand. Incidentally, such negligence is permissible even today, and even more so.
   
   
6. see now - buy now. Watch Now - Buy Now. It is Tommy Hilfiger who proves every season that after watching the Tommy Hilfiger show live, you can immediately go to the site and buy anything after it ends.