The coming year promises a lot of new products in hairdressing trends. The most beautiful hairstyles, the most daring haircuts and, of course, the most fashionable and spectacular hair shades. Have you always wanted to make a big change or add a few subtle touches to refresh your look? Then read about the trendiest and most relevant hair colors in 2020. Change completely or just add a shade - it's up to you!

Pink blond

This trend has not gone out of fashion for several seasons in a row. It has long been in fashion not the purest snow-white platinum blonde, but a barely pinkish shade of "Barbie dolls". This tone is also called "strawberry" blonde, and indeed, it is a bit like strawberry ice cream or even cotton candy. The main secret of a beautiful pink shade for blondes is the perfect lightening of curls to create a pleasant color, and not "dirty" or dull, with unnecessary undertones.



Strawberry blonde should have a warm pink color, sometimes even more peachy or coral. These warm tones will make your skin look darker. This is perfect for summer if you want a deep tan. Remember that the yellower the hair, that is, if there is no ideal lightening, the tone should be chosen colder to cover the yellowness. In 2020 for pink blondes, variations are allowed: the tone can be darker and richer at the roots and much lighter and paler at the tips.

Lavender blond

But the lavender shade for blondes is a relative novelty. He became a trend at the shows of collections spring-summer-2020 on fashion catwalks. Here the shade is not at all the same as that of the strawberry blonde. It is a colder lilac color, but not too saturated purple, but still pale, pastel. This color is ideal for spring, it embodies at the same time the tenderness of the blossoming first flowers and the still quite noticeable coolness of the air.



Lavender blond, unlike strawberry blond, does not require drastic hair lightening. It can be successfully used on a slightly darker blond and light brown shades. The lavender color looks good on dark curls at the roots and very light curls at the tips. Do not forget that the lighter the hair, the richer the purple dye used will appear. You can use special shampoos and balms for blondes, removing yellowness or with an "ink" effect, to get a light and quickly washed off color.

Smoky blond

To complete the blonde theme, here's another popular color for 2020. It is smoky blond or ashy, with a pronounced cold gray tint. This gray color looks great on any skin, even the lightest and most pale. This is a big plus, since, for comparison, strawberry blonde will darken dark skin even more, and lavender will further paler very light skin. But the smoky color is equally well suited to brunettes and blondes, and even red-haired and naturally freckled girls.



The ash gray color looks good with the now fashionable "regrown roots" effect. But only on condition that these roots are dark, dark gray or black. If they are with a ginger or caramel undertone, the contrast with the ash length will simply look not well-groomed. Also, it is on the ash blonde that you can create the effects of highlighting, ombre, balayage or shatush, make light strands and highlights, and leave the inner part of the hair at the roots dark. Again, to perform such a complex staining, it is better to contact a master.

Natural light brown

One of the real hits of 2020 is a natural light brown color, without a gradient color transition from dark to light (like in an ombre), without lightened strands (as in highlighting), without an admixture of yellow, red or chestnut, without dark roots or too light ends ... Light brown should be light brown, that is, uniform and completely natural. This is how we often see the color of the hair in children, when they have not yet been touched by paints or tinting agents, and have not faded in the sun. At the same time, variations are allowed from cool ash shades of light brown to warm honey.

If by nature you have exactly light brown hair, but you have experimented with other shades for a long time, now is the time to return to light brown color. After all, nature is very wise: your natural shade of curls will perfectly match your color type, eye color, skin tone, and indeed the whole image. Although most stylists-hairdressers claim that light brown suits almost everyone. White-skinned girls with light eyes should choose a colder shade of light brown, and dark-skinned and brown-eyed girls - a warmer, slightly caramel.

Deep black

Deep black is a very deep and independent color, yet incredibly complex. If you think it is so easy to dye your hair black, even on your own at home, then you are very mistaken. Hair stylists and experts admit that sometimes it can be much more difficult to achieve a uniform black color than to bring a brunette to a blonde. In any case, we could not fail to note that the most beautiful dark shades are also in favor today, both among celebrities and among models at shows. Ordinary girls also love dark colors, because they saturate their hair with pigment, making it denser, thicker, shiny.



Intense black does not have to be the bluish black of a raven's wing. Quite the opposite: this shade, which was so popular a few years ago, today will look out of place and rather cheap, especially if not properly cared for curls. You can use not a pure black shade, but deep chocolate or coffee colors, or a reddish chestnut, but definitely very dark and deep. As we said above, a perfect and uniform black will only be obtained by a good master and using high-quality dyes and hair care products.

Bright red

A beautiful and rich red color, quite dark and deep, will definitely be in favor in 2020, not only in clothes, but also for hair dyeing. If you don't want to make a big difference, try a tint or spray. At the same time, you should pay attention not to red, orange or copper shades, but to a bright and rich red, the so-called "velvet red" color. Rihanna and Zendaya fell in love with him, and their example suggests that red looks great on dark skin.

But even on pale, very light skin, for example, Kristen Stewart or Diane Buswell, red will look quite appropriate, precisely because of its brightness and saturation. After all, nature itself has endowed the lightest-skinned with copper hair. And if you want to add brilliance to your natural red hair color, we strongly recommend that in 2020 it is "red velvet". Do not choose too dark cherry or eggplant shades - they are more suitable for winter. For spring and summer, choose a bright scarlet.

Other options

Two-tone staining. In addition to the listed colors, many more options are relevant. For example, you can try two-tone dyeing, when half of the hair is dark and half is light, without the ombre effect. Such coloring is very practical, you do not have to think about regrown dark roots and dye your hair after 2-3 weeks.

Purple shades. In 2020, purple continues to attract experimenting enthusiasts. The most relevant shades such as lavender.

Opal effect remains in vogue. And rainbow coloring is also gaining popularity.Such colors can make a very futuristic unearthly image, but only a skillful craftswoman can make them really beautiful and stylish, otherwise you can get the color of a cheap informal girl - a schoolgirl who was painted by a friend.



When choosing a complex coloring, one must remember that violet, opal and rainbow glow require maximum lightening, so much so that the hair appears transparent, and only then the paint of the desired color is applied. This color can damage your hair.

Today, the beauty industry offers many means for easy temporary dyeing, so we can often change hair color, only to achieve the ideal effect, the current color must be taken into account. If you're now a brunette or brown-haired woman, you won't be able to achieve perfect lavender hair or a radiant opal effect without lightening. Before making a choice, find out all about the paints that will be used and agree on the possible shade options with the craftswoman.

Author Tatiana Maltseva