Beach fashion in the new season is varied, bright, sometimes contradictory. Trends are becoming simpler and last longer, so globally a lot is in fashion: minimalism and sophisticated cut, sporty style and feminine silhouettes, retro and avant-garde. Such a variety of trends will allow any girl to find the perfect fashionable swimsuit.



Fashionable swimwear can be found in different price segments. Here, as with any other clothing: luxury sets trends, and the mass market picks up and makes them available to the broad masses. It is important to learn to see trends, current styles, colors, and then find them in your favorite brands at comfortable prices. Collected here are examples of trendy swimwear from the luxury segment, as well as alternatives from budget brands, to help you navigate contemporary beachwear.

Trendy colors and prints

Fashion for color is conditional. Styles go out of fashion, and colors may just be more or less popular. Fashionable is considered to be those colors and prints that are found more often than others in the collections of different designers. In beach fashion, the following are leading in popularity:

• Yellow, orange, red and their shades;
  
• Blue, turquoise and their shades;
  
• Beige and nude shades;
  
• Natural muted shades of brown and green;
  
• Delicate and juicy pastel;
  
• Black and white.
  

The most relevant prints are animal, vegetable and color block.

Fashion models

On one shoulder

One-shoulder and one-piece swimsuits with a one-shoulder bodice are a bright trend that is found in many designers. The asymmetrical cut makes the most laconic swimsuit more interesting. Such models are in the collections of Gucci, Balmain, Eres, Cult Gaia, Versace and many other brands.

Minimalism

The trend towards minimalism continues. Many brands offer us one-piece swimsuits and bikinis of the most simple cut and laconic design. Perhaps the largest selection of minimalistic swimwear in the Eres collection. Other brands such as Skin and Matteau offer similar models.

Ruffles and flounces

The designers actively demonstrated flounces and frills in their spring-summer 2020 collections. These feminine design elements are reflected in beachwear as well. Swimwear with voluminous dramatic flounces is in the Johanna Ortiz collection. Softer flowing flounces and ruffles adorn swimwear from Marysia, Zimmermann and Patbo.

Ruffles and draperies

Continuation of the trend towards modern femininity. In addition to beauty, such swimsuits do an excellent job with body shaping and help to add or hide volume in the desired areas. You can find similar models in the collections of Johanna Ortiz, Cult Gaia, Norma Kamali and other designers.

Cutouts and slits

The trend gives room for the imagination of designers. Someone is limited to a deep cut in a one-piece swimsuit, someone manages to open even more of the body in a separate one. Choose an option that feels comfortable and suits your figure.

Deep armhole and high cut thigh

These trends can exist separately or together. The high cut of the thigh visually lengthens the legs. The deep armhole adds a special zest and leaves more of the body open to tanning. Similar swimwear is available from Jacquemus, Fendi, Agent Provocateur, Mara Hoffman and many others.

Swimwear with wavy hem

Another feminine and romantic trend. The edge of these swimsuits is usually laser cut to create a cute, slightly naive wave. Such models are in the collections of Marysia and Karla Colletto.

Swimwear with belt

It can be an imitation or really a belt that has a decorative function. The higher the waistline is marked with the belt, the longer the legs look and the lighter the hips. The belt can be narrow, wide, tied in a knot, or connected with a buckle.

Buckles and rings

In general, buckles, and with them rings, are actively used in new collections of swimwear. They can be decorative or functional - to connect the details of the swimsuit. Buckles are often used to complement retro swimwear.

Lacing

They continue the theme of fashionable lace-up decor. As in the case of cuts, designers offer us the most original options for the location of the lacing. One-piece swimsuits with a lacing on the chest can be found at Karla Colletto and OYE Swimwear, separate ones at Marysia and Agent Provocateur.

Sporty style

The fashion for sporty swimwear continues. Designers offer models similar to wetsuits or similar in design to swimwear for professional swimming, as well as bikinis with tops that resemble sports tops and yoga tops. These options are perfect for sports games and outdoor activities.

Fashionable swimwear: mass market

Above are the main trends in beach fashion 2020. Now let's see what fashionable swimwear models are offered by mass-market brands.

If you love the wave-hem swimwear trend, you can also find them in budget brands such as Mango, Oysho and H&M.

By the way, H&M has created a collaboration with Johanna Ortiz, which includes, among other things, 2 bright swimsuits. They combine several trends at once: one-shoulder bodice, flounces, fashionable print.



If you love minimalism, concise basic swimwear models can be found in almost every brand that offers swimwear and beachwear.



Many brands have picked up the one-shoulder bodice trend. There is a good selection of similar swimwear in the Women’secret collection and at Oysho.



Another fashionable element of the cut that was picked up by the mass market is cutouts and cuts. Interesting swimwear options can be found in many brands.





Rings, buckles, lacing - all the artillery of fashion accessories is also in the collections of swimwear of budget brands.



If you like an active beach holiday and prefer sporty swimwear models, there are fashionable options in the budget price segment, for example, in the P.E Nation x H&M collaboration, as well as in the main line of the brand.



And if you like feminine silhouettes, there is also a wide selection of fashionable swimwear with a deep cut, flounces, draperies and belts in the mass market segment.





As you can see, all the main fashion trends for swimwear are presented both in the luxury and in the mass market. The closer summer is, the more offers will be from well-known brands. Therefore, if you liked some of the models and specific trends from this review, look for similar ones in your favorite stores. Happy shopping!

Written by Polina Tonkikh