Style

The choice of color in the image and the psychology of color in fashion


Clothing is another language of humanity, and in order to be understood correctly, you need to learn to speak it. This means that you need to learn to understand what message is conveyed by the thing that you are wearing. One of the main tools for creating the desired impression is the color of the clothes. With the help of it, we can achieve certain goals, win over the right people, or, conversely, distance ourselves from undesirable people.

In addition, psychologists say that thanks to the correctly chosen color or shade, we are able to regulate our internal emotional state and mood, as well as physical condition. In addition, our color preferences can tell us about our personality traits.

The psychology of color in clothes


In order to learn how to correctly inscribe certain colors in your images, I suggest that you familiarize yourself with the principles of color psychology.

So, the hottest, most dangerous and even slightly aggressive color is Red... It is also called signal. What can he signal us about? First of all, that a person wants to attract attention to himself, to emphasize his brightness, beauty, sexuality. As a rule, this color is preferred by energetic, active, passionate people. That is why red is very often used by designers when creating clothes of a dramatic style, which helps us to demonstrate all of the above qualities.

Red in clothes
Red in clothes


Dilute the drama of red with the purity and innocence of white, and we get the most delicate, feminine and sensual shade - pink. It is also associated with youth, love and romance, which is why this soft color fits so harmoniously into the romantic style of clothing. People who prefer this light, fragile style want to be cared for and protected.

Pink shades in clothes
Pink shades in clothes


Lovers purple are considered mysterious and extraordinary people. They are distinguished by individualism, love of freedom. They are emotional, capable of empathy. Also, very often these are people working in creative fields, they are attracted by everything unusual and even mystical. This mysterious color is often found in dramatic bohemian outfits. And this color will add even more originality and extravagance to bright, spectacular images of the avant-garde style.

Psychology of purple
Psychology of purple


Blue - symbolizes reliability, loyalty, stability. This color is chosen by people with leadership qualities, such as willpower, self-confidence, dedication, a diplomatic approach to conflict resolution, organization and responsibility. Also, blue will help us to distance ourselves from others and focus on business. Due to such a wide range of qualities typical for businessmen, we can often find this color in business-style clothes.

Light, whitened shades of blue make us calm and peaceful. A person dressed in blue disposes and does not cause fear.

The choice of color in the image
The choice of color in the image


People who prefer green - balanced, self-confident individuals, able to remain calm even in critical situations, and also have a high level of intelligence, friendly and easy to communicate. Natural green shades are often used in clothes of a natural style, which we associate with harmony, naturalness, softness.

color psychology in fashion
color psychology in fashion


Yellow, like red, is included in the group of hot shades and we associate with the warmth of the sun and joy. Yellow is loved by cheerful, carefree, cheerful people. It is the color of optimism, freedom of choice and self-expression. In the wake of the popularization of an active lifestyle, designers very often began to add this color to elements of sports style clothing, and this is about dynamism, positiveness and vitality.

Shades of yellow in clothes
Shades of yellow in clothes


The most controversial color from the point of view of psychology is black. So, on the one hand, people who prefer black in their clothes are relaxed, self-confident individuals. They are able to stand up for themselves and they deeply do not care about public opinion. On the other hand, black lovers can be prone to depression, feelings of loneliness and isolation.

Due to its versatility and versatility, black is used in completely different style directions, and in each of them it will carry a certain message. So, in clothes of a dramatic style, black acts as a symbol of insolence, relaxedness and sexuality. In the youthful grunge style, it will have a repulsive effect on us, protest and negligence. For elegant restraint, laconicism and sophistication, black will be responsible in the most popular style today, minimalism.

Psychology of Black
Psychology of Black
Psychology of Black



Photos: Pinterest
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