Every time you see a collection of clothes presented by the Italian brand Kiton, you never cease to wonder how designers in this not simple, orderless world manage to preserve precisely that classic clarity that has always remained under the name - beauty?

Kiton is an Italian brand founded in 1968 in Italy in the town of Arzano, near Naples. The brand was originally a menswear factory made by top-class tailors. The production of costumes was carried out with a huge share of manual labor from exclusive materials, because the hereditary traveling salesman who sold fabrics, the founder of the brand, Ciro Paone knew his business and quickly navigated innovative technologies. Therefore, the costumes of the Kiton brand were rightfully considered a masterpiece of tailor's art. In the 90s, the brand gained a reputation as one of the most respectable costume brands in the world.



Kiton suits are expensive. Such things are worn by presidents and kings, as well as those who own private planes and yachts, that is, the brand's clothing belongs to the luxury segment. For example, the price womens dress starts from 50,000 rubles, but mostly - from 100,000. In addition to painstaking manual labor, the cost of the product includes material prices.



How does a person in Kiton clothes feel?

How to understand the beauty and quality of a thing if you don't touch it? The first thing that every owner of this clothing feels is a feeling of lightness and comfort.



Recently, manual labor and things created by it are more and more appreciated. In Italy, this has always mattered, which is why the family business is so successful here. All traditions were preserved by Italian masters for centuries, from father to son the skill and masterly performance of any subject passed. The Kiton brand creates unique clothes by hand, and putting them on, everyone will feel that they not only feel comfort, but also carefully hide the flaws of any figure.



The brand respects the traditions of the old masters, but also shows interest in new technologies and modern fashion trends. You can see this if you look at things from the latest collections.



“We try to make classic, but modern things at the same time” - this is the attitude of the designers and craftsmen of the Italian brand.

What fabrics does Kiton use for suits?

The brand's suit always remains the main item. When sewing it, different materials are used, and not just high, but of special quality. For example, the lightest woolen fabrics are used, which are made at the weaving manufactory in Biella, also owned by Kiton. The weightlessness of the material can be felt immediately, because the fiber thickness is 13-14 microns.

Some types of wool are produced on old looms using a special unique technology. A meter of such fabric weighs only 250 grams. For informal wear, blended fibers such as wool, silk and linen are allowed. The materials used pure vicuna yarn, fluff alpaca, cashmere, linen and expensive silk.

The lining of products, especially jackets, is made of pure silk, hand-sewn. To create the shape of the product, nylon threads are added to the material. For example, a women's coat, in addition to textured tweed (wool -73%), contains alpaca down (19%) and nylon threads (8%).

Fabrics are ordered in Scotland and England, high-quality cotton is brought from Egypt, and the ultra-light, fine wool 150 Diamante Blu is made only on old looms.

Buttons are sewn by hand using Faro silk thread.And in general, buttons are a separate topic that is considered for each product separately by a number of employees. Buttons are decorated with gems; they can be made of horn, pearls, mother-of-pearl and bone palm.



It should be noted the peculiarity of the cut, thanks to which the suit is comfortable for everyone. Jackets from the Kiton brand fit the figure softly and naturally, in other words, like pajamas. And the owners and masters of the brand call this fit "Neapolitan shoulder". Moreover, they claim that only a man can sew a "Neapolitan shoulder", and only a Neapolitan. This is probably why all the masters of the company are mainly from the Neapolitan tailoring school.

There is another unique property of Kiton suits that is hard to believe, but it is. After two or three days of wearing a suit, it turns out that the product has "remembered" your figure - all its proportions and curves, so it sits on you like a glove. The owners of the company say that this is achieved thanks to the special weaving of threads in the fabric, by the way, such a technology for making materials by the brand is patented.



High-end craftsmanship is characteristic of every piece made at the Kiton fashion house. This applies to shoes, bags and small leather accessories, which are created mostly by hand using expensive materials such as calfskin, crocodile leather, and deer leather.



Kiton CEO Antonio de Matteis, the founder's nephew, joined the company in 1986 when he was 22 years old. His career progressed gradually, starting as a simple sales agent. From the very first day, Antonio de Matteis followed the traditions established by his uncle. For Ciro Paone, the motto was "Best of the best plus one". This motto remains the company's slogan today.

Does Kiton feel the demands of young fashion consumers?

Undoubtedly. If the costumes and other products of the brand belong to the classics, this does not mean that they remain the same as Ciro Paone once sewed. The brand's modern products look young and in line with the directions that are considered at the appropriate moment. Here you will see different styles, fit, cut, fabrics that will make any product fashionable and modern.

Once upon a time, Ciro Paone created the brand, starting with custom-made suits. He personally participated in all stages of production and tailoring, directly communicating with the client. All Kiton products - shirts or ties, dresses, jackets, vests or shorts - are made according to the old Neapolitan tradition, as the craftsmen themselves say - “seven folds of fabric and one seam with silk thread”.



Today, under the Kiton brand, not only suits are produced, but also other products, as well as fabrics, shoes, underwear, accessories and perfumes for men. About 60 brand boutiques have been opened throughout Europe, America and Asia.