A stylist in a big and not so big city is often attracted by shops to stylize photographs. Salons can afford to pay for a stylized shooting, the stylist is often not only an ideological inspirer, but also an organizer of the process.

clothing

Meeting with the client

It is imperative to meet with the client before filming; oral or written agreements will not be enough. When you meet, you can understand whether you like a specialist, find a common language with a client. It is good to have a senior salesperson at the meeting who will help you collect measurements before shooting. Let the meeting take place in the store, the business owner and consultants can talk about the range, target audience, show things that need to be emphasized when drawing up images.

It is also important to take into account the time frame, if you urgently need to prepare content for social networks, and often photos were needed "yesterday", then it is agreed with the photographer that the photos are needed during the week. For example, a men's clothing store brought leather jackets, they are already on sale, and if you post photos in a month, then the content for buyers will no longer be relevant, including due to weather conditions.



Inventory of material values

Trust is important when taking a photo. If the business owner is not present at the shooting, the stylist is responsible for the safety of the clothes. By the way, it is better if there is only a model, stylist and photographer in the studio. The presence of a client can slow down the filming process and strain everyone involved.

All things for filming must be taken by appointment, even with full confidence, you need to at least accept a few (five pants, four shirts, etc.). It's not a matter of mistrust, thefts can happen in the store, if you don't make an inventory of the things that you take for shooting, then it will be profitable to write off the shortage on just such guest performers. Also, knowing the quantity, it will be easier to pick up things from the studio, usually shooting ends in a hurry, trousers can easily fall over the back of the sofa.

Model and photographer

The stylist can be invited to a ready-made team, or he can assemble the team himself. The second option is responsible, but in any case, before filming, you need to meet with the team. When meeting, it is important to look at the type of the model, there are generalists who will fit any clothes, but there are characteristic models. The photographer needs to show the mood board and tell about the wishes of not only posing, but also processing photos. By the way, let the client show at the meeting what he wants to get at the output, what clarity and dynamics of the photo.

When getting to know the model, it is important to understand the level of professionalism. Not every person with a pretty face can work in the frame. If the model is not professional, and often the business owner attracts his relatives, friends and acquaintances for filming, then you need to lay more time for shooting, because you will have to take more frames and a lot of time will be spent on explaining the poses. If you can't immediately contact the model, then find a fallback or warn the client that the focus may not work.



Models in stock

Before taking a photo, you need to come to the store separately in order to photograph the things with which you will need to make combinations at home. In order to save time, a consultant should help you navigate in the store. You can choose a thing for the image, but the size you need may not be.

By the way, about the size. Talk to the client and the consultant, as a buyer, to make the clothes fit - loose or tight. The choice of size will depend on this.Also, from going to the salon for preparation to the photo session itself, time may pass, and the thing chosen for shooting may be sold, so keep a stock of alternative combinations.

Remember that clients often want to save money on everything, someone will bargain for 300 rubles and ask you to find a cheaper photo studio. Try to prioritize and not listen to the owner in everything. If you do a bad job, you will suffer, and no amount of 300 rubles will help you restore your reputation.

Pre-shot presentation

Shooting is usually very hectic, so if you prepare a presentation with ready-made visual images in advance and coordinate it with the client, you will prepare yourself for a complex and responsible process. The client will also not be able to tell you "I did not order this."



Number of looks per day

Most clients want to shoot as many images as possible in the shortest possible time, but you don't need to do this, you just won't be able to do it efficiently. It is optimal to take a studio for shooting for 4 hours and assemble 10-15 looks... Often the images are multi-layered and you can photograph one outfit while sitting, standing, close, from behind, without the top layer, with accessories, etc.

Accessories

Not every clothing store has shoes and accessories such as bags. There are several ways to get out of the situation. You can cooperate for shooting with other shops. It is better if the owner of the business negotiates; colleagues in the shop have more confidence in him. Then you can leave a link to shoe and bag stores under the photo. The second option is to buy the missing items and then return them. As it may sound ugly, but the law allows the return of things, but not all accessories.



Fitting

You can invite the model to the store an hour before shooting to try on things before shooting. It is permissible to choose clothes "by eye", but the result can be disastrous. Yes, the stylist will take stationery clips with him, but if the thing does not fit well, then a good shot will not work. Shirts and other clothes should be steamed, it is better not to take crumpled clothes for shooting.

Water

The emergency case must have a supply of water. Buy a bottle for each participant. Be sure to take scissors with you, it would be nice to sew an apron in order to put stationery clips, scissors in its pockets ... Before shooting, it is better to make a tone, even to the male model. The bruises under the eyes in each photo will remove more tedious and longer.



The main thing in the frame is clothing

Often a photo session is focused on shooting a new collection, but if you, as a stylist, liked an item from the old collection, be sure to include it in the selection. An image with such a thing will cheer up the team. If the model and the photographer do not need to remember that the purpose of the selling process is not the presentation of the face and poses, then the stylist should remember this, walk and straighten clothes, look at the shot. So, if the model "shrinks", then the clothes will not be visible.

Clothes can be removed not only on a person, but also on a mannequin, if such a task is to be done, it is better to alternate shots. Let the clothes be visible both on the person and on the hanger.

Timing

The photographer and the model can often get carried away with one image and shoot it for an hour, the stylist must monitor the timing, because he will be responsible for the number of images captured.

Taking pictures of bags

In some of the salons there are bags, shoes, jewelry, for social networks, you need to photograph this product too. It is better to use accessories in the looks, but you can find a bright place and take off the bags against the background of a beautiful wall.

Decorations for a photo shoot

For shooting ornaments you need to create a mood board. If you can't come up with an original idea for presentation, buy jewelry stands and photograph them against a light or dark background, because the hands for photographing jewelry should be with perfect manicure.



You also need to smell good, close tactile contact between all team members obliges.