We grew up at a time when no one even heard such concepts as "brand DNA" or "Personal brand", but at that time my great love for clothes was born.

I watched all the episodes of "America's Next Top Model" without stopping (remember, probably, this one) and only now I understand how much I liked these professionally stylized shots, which resulted in incredible shots. But then I could not even think that over time I would learn to do it myself.

Now I'm 32 and I'm finally doing what I really like and enjoy: making the girls even more beautiful and more self-confident. But I didn't come to this right away, although, as far as I can remember, always the best "medicine" and gift for me was a new outfit or a new pair of shoes.

Speaking of medicines, I forgot to mention that I am a pharmacist by profession and, being on my next maternity leave, I realized that I did not want to return to this area and could not.

Like any self-respecting girl, I began to think about self-development and change of profession. Fortunately, now almost everything can be learned online. So, passing one training after another, I ended up in the school of fashionable professions ReStyle, to which I am immensely grateful for the knowledge and experience.

It is difficult to imagine that once I walked all hung with rhinestones and sequins, and gold-colored boots completed this whole luxurious image. Unfortunately, or fortunately, I do not have photographs of this splendor, but I still have a love for glitter, and I carefully try to control it.



Personal brand Is not only a form of expression by a person in society, a bright style of dress and the number of subscribers on social networks. First of all, these are the associations, feelings and emotions that you evoke in people. And when you are a stylist-image maker, then more attention is directed to your image.

Delving deeper into the study of myself and style, I came to the conclusion that dramatic style is very close to me.

Clothes in a dramatic style are characterized by complex cuts and shapes, unusual designs, an abundance of decorative details, and their great variety. Non-functional and not always convenient elements are often used in accessories and clothing details. This is where the problems in combinatorics began, because things with so many details were difficult to combine with each other.



My closet was full of clothes, but in fact there was nothing to wear. This is the most common problem of all girls. Then I realized that I was missing basic things. After all, they are the frame of any wardrobe. Basic wardrobe - basic wardrobe items that are combined with each other in style, style and color. But then, tired of the abundance of details, I was abruptly thrown to the other extreme - minimalism. These are laconic things of a simple cut with a complete lack of details.



With the help of the wardrobe, we:

1. We cover our needs and roles that we most often fulfill (a young mother or a businesswoman);
   
2. We make the desired impression.
   

Considering the presence of two children, I understood that my wardrobe should be, first of all, functional and comfortable, but at the same time I did not want to give the impression of a “tortured mother”. And here Casual came to the rescue.

Casual is a casual style of clothing with an emphasis on comfort and practicality. Appeared in Europe in the 20th century. This style excludes formal, smart, overly traditional and classic elements of clothing and is characterized by "casual" combinations of garments from different manufacturers. At the moment, it is the most popular among people of all ages.



Casual helped me combine convenience and functionality, but at the same time left room for details and accessories. Ultimately, while wandering around the world of fashion, I found something that reflects me. Most importantly, never betray yourself or run after fashion.

Look for what will be close to you and those around you will certainly notice it. And remember, trends need to be followed, not blindly followed.