MAKE UP FOR EVER brand cosmetics appeared in 1984. These products have been appreciated by women all over the world. But initially it was intended for professional makeup artists and make-up artists working in theaters, photo studios, music shows, on television, and fashion shows.

The cosmetics of this brand are high-tech, it is created taking into account that the viewer on the movie screen and television could see the bright and expressive images of actors, whose faces have no flaws. However, the viewers also made a conclusion for themselves - everyone needs such cosmetics.

However, the founder of the brand, Dani Sants, has always been guided by the rule that "life is a stage, and people play certain roles in it ...". This means that everyone needs such cosmetics. During our life we ​​change, sometimes we want to see ourselves in one role, then in another ... And sometimes, during the day, we want to reincarnate in fairy princess, forest nymph ... or, simply put, you want to look attractive at work, at home, and in everyday life, and there are times when you will not have a second chance to make a first impression, so cosmetics from the MAKE UP FOR EVER brand will help you ... And then, the foundation of everything will be the foundation from MAKE UP FOR EVER.

Make Up For Ever Water Blend Foudation

Foundation fluid - means for face and body Make Up For Ever Water Blend Foudation. This is a unique cosmetic product. You just need to touch its delicate texture and apply a little of the product to the skin to feel and see its merits. For a long time, almost twenty years, he has been loved in professional circles of makeup artists. The light texture is literally absorbed into the skin, eliminating all imperfections in appearance (uneven relief, pigmentation, acne, etc.).

Unisex product.

Make Up For Ever Reboot Foundation

And if your skin is often exposed to adverse external factors, then pay attention to the Make Up For Ever Reboot Foundation. The consistency of the product is silky and delicate, but it can eliminate the signs of tired skin. Tonal fluid will provide hydration, smoothness, radiance and firmness. An even coating will smooth out all irregularities, the fluid acts like a hydrogel mask. And the pleasant aroma stays with you for a long time.

The product is long lasting, providing a natural effect within 24 hours, however, the coating can be layered and adjusted. In this case, the product will not roll down and clog mimic wrinkles. The tonal base is not afraid of rain, it will not run off and dissolve if water drops get in.

Cosmetics for video shooting

The emerging High Definition (HD) technologies in cinema and television were enthusiastically received by the audience, but make-up artists working on the set had difficulties, because the increased clarity of the picture conveyed all the defects and flaws in the faces of the actors and other participants in the shooting. And besides that, the camera showed a thick layer of makeup on the artist's face.

With the development of digital technology, the need arose for cosmetics that should have the same high definition HD, with a texture close to the natural state of the skin, with perfect masking of all defects. Therefore, in 2008, Make Up For Ever launched a new HD makeup line. The funds were created taking into account the specifics of digital cameras.

Many makeup artists and artists have to change their working methods so that the viewer has the opportunity to see the images of actors and TV presenters with impeccable makeup on the cinema screen, television and on their smartphone screens, as if there were no cosmetics. This is exactly the task facing the new type of HD make-up.

HD (hi-def) - high definition cosmetics, in which microparticles do not absorb light, but reflect it, and it is soft like fluff.Every woman can buy HD cosmetics from the MAKE MAKE UP FOR EVER brand. HD cosmetics will give an amazing and incredibly beautiful shade.

Make Up For Ever Ultra HD Foundation

Ultra HD Liquid Foundation. The tonal fluid, thanks to the light-reflecting microparticles of pigment, has a unique leveling and correcting effect. You will need medium coverage with no subsequent build-up.

With the advent of 4K cameras, Ultra HD products are more relevant today than ever. 4K technology has become today an integral part not only in filming processes, but also in smartphones, so Make Up For Ever Ultra HD foundations are created for all skin types, and are unisex products.

Make Up For Ever Ultra HD Skin Booster Hydra-Plump Serum

The unique formula provides an immediate effect of firm and smoothed skin. The moisturizing and firming makeup base has a water-gel texture and can be used on all skin types. This foundation, when used regularly, will help you achieve the best results when caring for skin with signs of aging.

Make Up For Ever Ultra HD Light Capturing Self-Setting Concealer

Concealer Ultra HD Concealer instantly changes the area around the eyes - from any angle, the skin will look flawless and radiant. Ultra HD Concealer not only masks dark circles under the eyes, but also adjusts to skin tone. The product lasts for 12 hours, does not roll, does not clog into mimic wrinkles, creates a natural effect. The concealer guarantees smoothing, hydration and fresh, radiant skin around the eyes.



Make Up For Ever Ultra HD Microfinishing Loose Powder (loose powder)
Make Up For Ever Ultra HD Pressed Powder (compact powder)

Both products with a unique mattifying effect provide a weightless and invisible finish. The universal colorless texture is composed of reflective, absorbent microparticles and provides a luminous result.

Iconic MAKE UP FOR EVER product lines

Ultra HD line: Perfect complexion on screen and in life

They meet all the requirements of 4K resolution technologies. Ultra HD cosmetics are used by professionals working at fashion shows, photo studios, television, theater, cinema, opera, ballet, and shows. At the same time, Ultra HD products are becoming must-have products for every girl, because in the modern world, social networks, selfies, and video blogs have entered our daily life.

Pro-Sculpting Line: Design Like a Makeup Artist

Dani Sanz is a sculptor and artist by training, and therefore it is not surprising that she helps women master the technique of working with light and shadow in makeup. This is why the Pro-Sculpting line was created, the means of which are able to revive and emphasize the natural beauty of the face, based on its features.



Thanks to the innovative formula and texture of the Pro-Sculpting line products, as well as exclusive makeup techniques, every woman can shape her face. The art of contouring is now available to all women.

Aqua XL line: Waterproof color

In the 90s, Dani Sanz was directly involved in the invention of waterproof cosmetics, and the Make Up For Ever brand began to create high-quality waterproof products that can be used in extreme conditions. Every year this line is replenished with new products. Today, the Aqua XL line is a worthy follower of the first waterproof products from the Make Up For Ever brand.



The best qualities of decorative cosmetics are inherent in this line: color, durability and comfort. The products of the line are distinguished by a wide color palette, a variety of textures (matte, satin, metallic, pearlescent, with large shining particles).

The first waterproof product was created by Dani Sanz in 1991 for synchronized swimming. The girls-athletes have experienced the quality and dignity of these products for themselves. The funds turned out to be not only waterproof, but also did not spread over the face.

Artist line: color, comfort and durability

Dani Sanz has created a new collection of Artist Rouge lipsticks. “Lipstick for a make-up artist is like the final stroke of a brush for an artist ... a touch of color that completes the creation of a work of art ... I always try to provide makeup artists with an abundance of shades and textures,inspire them to create their own make-up artwork. "

The line name ARTIST underlines the artistry and flamboyance of the collection. The line has a wide range of shades and a large selection of textures.

The products are offered not only for the stage and participants in the filming, but for all women who want to look bright and flawless. After all, "the whole world is a theater, and the people in it are actors."





Dani Sanz is the founder and creative director of MAKE UP FOR EVER.

MAKE UP FOR EVER is a team of makeup artists who create highly effective products, offer their services and consider it their duty to give every woman the opportunity to experiment with her appearance, create her own image, her own personality. The brand collaborates with professional makeup artists, offers everyone access to all products, as well as the opportunity to share experience and knowledge in a common cause.

MAKE UP FOR EVER is a brand with a worldwide network of makeup schools. The key idea of ​​this brand is education and transfer of experience, dissemination of effective practices and pooling of talents. Therefore, “FOR EVER” in the brand name stands for: “for her, for her students, for her“ like-minded people ”.

MAKE UP FOR EVER - cosmetics with which nothing is impossible, any image is achievable with it, and with it success.