Beautiful Lancel handbags and the history of the brand

The famous brand Lancel is 135 years old. But she is still popular. Its founder, Angel Lancelle, started in 1876. She started with smoking accessories, and then, after thinking it over, decided that she should switch to ladies' accessories, because they are always in demand, although fashion, like a butterfly, is changing rapidly. Things went quite well, and soon the first store was opened near the Opéra Garnier, right in the center of Paris. By 1917, there were more than 15 stores. Angel felt fashion and changes in it, she was an intelligent and determined woman, without fear, introduced her own elements into the decoration of accessories or completely innovated. She was the first to replace reticules with handbags-envelopes without handles, then a purse-purse with a latch in the form of a frame appeared. They were very popular during those golden 20s. Then many people yearned for entertainment during the war and tried, as it were, to make up for lost time, to live in two years. Therefore, women sought to both entertain and seduce, and men did not mind being seduced. Women not only gained freedom, but also tried to stand out from the crowd with the help of fashion. Angela believed that the secret of female seduction was hidden in bags. But after all, and the truth, how can one not agree with this. If your handbag is made of inexpensive material, it can ruin even the most expensive coat, but if, on the contrary, your bag is of high quality, then let the outfit not be so complicated and expensive, and the bag will decorate it.

The contents of an expensive bag should not compromise it, you should not put in it, or, at least, get ordinary little things out of it in front of everyone.

In 1927, Lancel created the Bucket Bag. This handbag has become a symbol of "French lightness". Yes, this "French lightness" has since become a companion of a confident woman. In 2006 it was renamed Premiere Flirt.
The bags were gradually improved, and in response to the needs of consumers, the house of "Lancel" released the first soft Kangourou bag in nylon. Travel bags appeared. But that was already in the 50s. In the 80s, drawstring bags appeared, which were also in great demand.

In 1929, Angel's equally enterprising and determined son, Albert Lancel, gradually began to transform the family business into a large leather goods company. Albert Lancel made the brand successful, pioneering services such as making corporate gifts and wedding gift lists, which was a resounding success and the number of clients increased even more.

Time does not stand still - everything is reflected in fashion - politics, and events in the world in general, and individual events, as well as images of popular personalities.

When the famous Salvador Dali met his life friend Gala, their love became the source of inspiration for his work. He created the greatest masterpieces, and with them was created the language of communication between lovers - the alphabet in the form of symbols and signs, known only to the two of them - "Daligrams".

So, in the last century, in the 70s, the House "Lancel", using "Daligrams", created a bag that was included in the "Dali" collection. The handle in this bag is made from a bicycle chain. As Salvador himself said - the chain symbolizes the connection between two energy flows that move in the same direction - this is how he represented his connection with his beloved Salvador Dali.

Brigitte Bardot also went down in the history of "Lancel" - for the actress was invented a B.B. purse, in which the actress reflected her tastes and her image. VV bag is the embodiment of femininity and grace.

In 2008, movie star Isabelle Adjani inspired the House to create The Adjani. She was the face of the brand.Isabelle herself dreamed of a bag that was luxurious and practical, with which it was easy to travel. This bag is crafted from the finest leather with Art Deco touches.
For its 135th anniversary, the brand has released a bag called L`Angele in honor of the founder of the brand.

So, the Lancel brand has produced and continues to produce original bags and handbags, sophisticated, elegant, varied. The creative approach of Angel Lancel herself continues to exist in her heirs to this day. Ultramodern bags and valise, for example, the Aviona wardrobe trunk, handbags - morning and evening, reticules that embody the mystery of a woman's soul - all these are luxurious accessories that are essential components of an elegant lifestyle. All accessories are made of expensive and high quality tapir or fur seal leather, suede and other luxurious and high quality materials.

In 1997, the Lancel brand was acquired by the Swiss company Richemont, but "French lightness", elegance and Parisian charm remained in Lancel's accessories.