Discounts and sales - who benefits from them?

Nature gave me a lot of good things, a whole package of advantages, including a good memory. Thanks to this, I remember the value of most of the goods that I come across on my way. I remember not for a day or two, but for months and sometimes years. Memories give me the opportunity to compare where in which store I can make a purchase most profitable. And therefore, the trick of stores will not work with me when they arrange an imaginary sale and cross out all prices, supposedly giving us the opportunity to save money. I mean, those cases in our Russian trade when a new high price is attributed to the price tag and crossed out. As a result, inattentive buyers succumb to the temptation to save money and grab the goods at their initial price, which is already very high in our stores.

I avoid such sales and discounts!

True, there are real discounts, and sometimes very significant ones. Here, seeing the savings, I also light up to make a purchase. That was until recently, when I accidentally came across one banner ad that brought me to a store for a sale. Discounts up to 50%. Real discounts, all to be honest. Knowing this, I collect a lot of things and spend a large amount of money. And then? Then I discover that not all the things I need, or rather, out of all that I bought, only one bag suits me and pleases the eye. Everything else was bought in vain. This is the effect that sales bring, they awaken in us different feelings - including the feeling of greed, under the influence of which the mind goes somewhere and we part with all the contents of our wallet.

Has this happened to you, familiar story?
In such sales, only the store owner wins, and you and I make rash impulsive purchases of unnecessary things. So now I am careful when I see the crossed out price tags. I buy only if I really really need a thing, and not just because it is cheap, profitable….

In conclusion, I want to add, if you still love sales and want to save money, then there is only one way out - to go to sales in Europe. Plan your trip carefully, having previously found out all the nuances and terms, because even there discounts are relevant only on the first day. If you manage to grab that same bag and shoes, then you are lucky, but if not, another girl will grab it, and you will have to buy something else, just to save money.

Conclusions - discounts and sales in Russian stores are often a means for a civilized deception of a customer. Sales and discounts in European stores are relevant only for the first day.