History and cosmetics Estee Lauder

The American company Estee Lauder today ranks fifth among the largest perfumery and cosmetic companies in the world, and its products are sold in more than 130 countries under such brands as La Mer, Bobbi Brown, jane, Donna Karan, Tommy Hilfiger, Jo Malone, Aveda, Stila, Kate Spade Beauty, Estee Lauder, Aramis, Clinique (one of the first lines, launched in 1968), Prescriptives, Bumble and bumble, Origins, MAC, Michael Kors, Darphin and Rodan and Fields.

The history of the Estee Lauder cosmetics company

Estee Lauder was founded in 1946. Its headquarters are located in New York. The founders of the cosmetics and perfumery company Estee Lauder were Estee Lauder (it was in her honor that the company was named) and her husband Joseph Lauder.

Back in 1944, they opened their first cosmetics store in New York. Moreover, at night they were engaged in the creation of creams, rebuilding the building of a former restaurant into a small factory, and during the day - selling them.

Este Lauder's personal life story
Este Lauder came from a Jewish family who moved to America from Germany and Austria. She was born on July 1, 1908 in Queens, New York, and was the youngest child of her eight siblings.

Este's father, a Hungarian Jew, tried to provide for his large family. He kept a hardware store, in which the older children helped him. Mother - Czech by nationality, also took care of children tirelessly. They were expats and spoke English rather poorly. Este later recalled that she was ashamed of her origin.

Este was greatly influenced by her uncle, John Schotz, a chemist and dermatologist. Thanks to him, Este Lauder will further create four formulas for skin creams. And the creams created by her are still in production to this day.

Uncle arrived when Este was six years old, and managed to capture the girl's imagination, becoming for her a magician and ideal. Este was an impressionable and energetic child. And there was nothing easier to influence the formation of her character. It was thanks to Uncle Este that she saw her destiny.

Este Lauder always fondly remembered her uncle, she treated him with admiration: “I was fascinated by Uncle John ... he worked miracles.” But Este not only learned from her uncle how to work miracles in the manufacture of creams, she tried to understand the methods of trade and always said: "When selling a cream, you must sell the dream of eternal youth."

In 1930, at the age of 22, Este married Joe Lauter, who immediately drew attention to the attractive "blonde", as he called her, with radiant skin and a pretty smile. He later changed his last name to Lauder.

Their family life began, like many - the first child, son Leonard, was born in 1933, Joe and Este worked. He worked as an accountant, Este sold creams. But already at this time, Este Lauder boldly declared herself as the Lauter Chemists company. Her ascent to the Olympus of the beauty industry began.

The history of the Estee Lauder cosmetics company
Like many other Cinderella stories, the history of Este Lauder began like this ...

She had a dream, patience, hard work and irrepressible energy, but she did not have money and special knowledge. However, what Este Lauder had helped her create a cosmetics empire, and she herself became the queen of the beauty industry, whose turnover now has billions of dollars.

How did Este Lauder start? Firstly, from the fact that she created her own image, and approached this with no less care than to create her own cosmetic products. It combines elegance and personal charm. Her face and hair have always been carefully groomed, her style is a classic suit. "There are no ugly women, there are unkempt" - the famous phrase of Este Lauder, which has become a catch phrase.

Thanks to her sales skills, Este succeeded in the impossible - she created a market for previously unknown cosmetics.

She started from the bottom and turned into a shining star thanks to her persistence in pursuing her fantastic ideas and projects. This is how many entrepreneurs began and are beginning, subordinating personal interests to the interests of business and creativity.

How to sell if you are nobody in high society and they don't know you? She acted decisively and boldly, stopping passers-by on the streets to prove, to convince them of the benefits of Super Rich Cream, if only they were willing to listen. She began to make free gifts that no one had tried to do before her. And it became her business card, product advertising.

Este Lauder has managed to introduce completely unknown products to the market. And this happened thanks to perseverance, perseverance, patience and energy, which she possessed better than many. To get into a society where influential people are located, she used her ways to make acquaintances and even friends with hotel owners. To do this, she had to become a stylish and elegant woman who knew how to charm, convince and even portray herself as a rich and famous woman in high society. It was her image that helped her succeed in the cosmetic market, it was her principle of life - "... image is everything."

Este Lauder, at the very beginning of her professional career, focused on fame, on success, on an elite society, therefore she strove to conquer the most prestigious department stores. Significant fruits of its activities appeared already in the 50s, and in the 70s Este Lauder's products were in more than seventy countries of the world. In 1973, her son Leonardo took over as president of the company. And Este herself remained both a creative genius and the head of the company, even when the grandchildren had already taken up all management positions.

She has become the brightest star in the cosmetics industry. Este Lauder created herself and her company, becoming a benchmark in the market for goods for high society.

Today's sales revenues exceed $ 2 billion a year, with only Avon and Revlon having higher profits.

Estee Lauder these days
The largest stake in Estee Lauder is owned by the Lauder family. The president of the company is Fabrizio Freda. The company's profit per year is estimated at more than $ 220 million.

Every year and for every season, Estee Lauder launches a collection of decorative cosmetics. So, the collection of decorative cosmetics from Estee Lauder for autumn 2012 is called Pure Color Violet Underground. The inspiration for this collection of cosmetics is inspired by different textures, styles, cultures. This collection has a lot of purple and fuchsia shades.

Estee Lauder Pure Color Violet Underground cosmetics collection

The Pure Color Violet Underground cosmetics collection offers a rich pearl palette for lips and eyes. There is in the palette of this collection of cosmetics and the color of burgundy, and the color of cognac in combination with raspberry and scarlet shades, which, in general, creates a sensual and mysterious palette.

So, for the eyes, the collection of cosmetics from Estee Lauder autumn 2012 offers us a palette of eyeshadows (called Violet Underground), consisting of five colors: fuchsia, purple, crimson, pale pink and matte black. Plus an intense black eyeliner. And also Sumptuous Extreme Mascara black mascara.

If you want to create a lighter eye makeup, then it is recommended to apply the shadows dry, but to create a rich and bright evening makeup, the shadows should be applied wet.

For lips - lipstick Pure Color Velvet Lipstick in purple and deep wine shades. Lip gloss in rich wine-plum and purple shades.

And purplish purple nail polish.

The approximate price of lipsticks, lip glosses and varnishes from the autumn collection of Estee Lauder cosmetics is about $ 20-25, but palettes with shadows - about $ 48.

All shades of the new collection are presented in a limited edition, with the exception of the Sumptuous Extreme Mascara, which is also present in the permanent collection of cosmetics from Estee Lauder.