Cashmere clothing and accessories by Brunello Cucinelli

Brunello Cucinelli is the creator of the world famous Italian brand. He specializes in cashmere clothing and accessories. At the age of 25, he once thought that most of all in his life he would like to create something. And the most important thing was the desire to create not for the sake of money, but for the sake of being able to do good for people. Thinking about where to start, he thought - and after all, cashmere is the material that will help him to fulfill his plans - it is so tender and warm, it is already good by itself. Cashmere is a timeless material. "Why don't I go into cashmere?"

I started with beautiful sweaters for women. Brunello made them bright and elegant, getting carried away more and more, he realized that no one had seriously dealt with this business before him. In his production, he uses the best varieties of cashmere, because his credo is the highest quality and impeccable work.

Cashmere by Brunello Cucinelli

Most of all, a canvas made of shatush and vicuna wool is valued. Shatush are small animals with the most delicate down, from which the finest shawls are made. There are very few of these animals left, and things made of shatush wool were forbidden to be sold. But there is also vicuña. She lives in the Andes. Wool products from these animals are also very expensive. For example, in the Cucinelli collection there is a vicuna coat that costs 15,000 dollars.

Cashmere comes in a variety of qualities. It depends on which part of the animal (goat) the hair is cut from. The best is from the chin. Such cashmere is not easy to obtain. It is necessary to cut wool from two goats within a year, then you can collect it for one sweater. But cashmere is 100 times cheaper. Such cashmere is obtained by shearing from the neck of a goat or from the back. Brunello Cucinelli, talking about cashmere, cites as an example the Chinese masters whom he admires, and says that there is no need to be afraid to buy a sweater marked "Made in China". China is a country that is developing rapidly now, and it has amazing craftsmen.

Vicuña lives in the harsh conditions of the highlands, where it is often cold and strong winds. That is why nature has endowed the vicuna with wonderful wool, which saves it from the cold and wind.

Vicuna wool is very soft and warm, yet thin and durable. Thanks to these qualities, wonderful fabrics are made from vicuna wool. But the fine wool became at the same time a disaster for the vicuna, they began to persecute and exterminate it for the sake of wool. As a result, the animal rapidly disappeared from its natural habitat, until measures were taken to preserve the vicuna.

Today, the vicuña is under protection and nothing threatens her, and her wool is still used for the manufacture of excellent fabrics, but today one does not need to hunt animals for this, as there are more humane methods of shearing vicuñas.

Empire Cucinelli is located in an old castle, where he tries to preserve the spirit of the Middle Ages. Brunello Castle has been restored and turned into an object of modern design. Cucinelli's factory is not big at all, and he is not going to expand. He gives his workers the opportunity to earn more manual work. They put their thoughts, soul, they are real artists in their business. "If my products are no longer handmade, I will lose everything: my sweaters will leave my soul." His workers not only work for him, they live the same life with him. Cucinelli built a restaurant where all his employees and their families can meet. He knows all his employees by name and considers them to be relatives. In his hometown of Solomeo, he built a state-of-the-art theater. He began to build it in 1985, and in 2008 the first performance was played in it.He built it for a long time and in detail, he worked with everyone from half past six in the morning, and then went to the factory, then back to the construction site.

As Brunello Cucinelli says - “I want to sell not just sweaters, but a philosophy of life: a more humane way of production, faith in people”. And indeed, to everything that Brunello does, he approaches philosophically. By the way, he is fluent in philosophy, quotes from Confucius to Marx. Remembering how his father, coming home from work, fell from fatigue and cried from overwork, Brunello creates the best conditions for people. His employees do not just work for him, they live the same life with him. He believes that only those people who work in a relaxed environment can approach work creatively and put their heart and soul into their work. And this is dearly appreciated. When he feels the warmth of a cashmere sweater in his hands, he imagines what path of labor and human soul has been done in order for someone to put on this beautiful thing.