Loewe perfume house

The Loewe perfume house opened in Spain 40 years ago. Although the birth year of the Spanish brand Loewe was much earlier. For 165 years it has represented a world of luxury, elegance, of the highest quality, combining with traditions, unique culture and history of Spain.

True, in 1846 it was just a workshop where several artisans made leather goods. They worked diligently day in and day out, and it may have continued that way. But in 1872, Enrique Loeve Roessberg, a German by nationality, came to Spain in order to learn from the Spanish craftsmen and learn from the experience of the very first-class handicraftsmen. Enrique Loeve did not immediately get into this workshop - he carefully looked closely at one workshop, then at another. Finally, it was this workshop that attracted his attention, the impeccable and high-quality work of its masters. Over time, he takes the position of not just a person who only wants to borrow the skills of the best masters. They see him as an accomplished master and an outstanding talent of an organizer. Year after year of hard work bore fruit - in 1892 the LOEWE brand opened its first store, and not anywhere, but in the very center of Madrid, not far from the Royal Palace.

Business was going well and in 1905 Loewe was awarded the status of Supplier to the Royal Household.

In 1969, the Loewe brand is already on the international market, and its boutiques are located in the UK, Singapore, Dubai, Sydney.

1970 for the brand is significant in that a corporate anagram appears - it contains four letters L, which symbolize 4 generations of Enrique Loewe, as well as 4 parts of the world where LOEWE boutiques are located. Although in different periods of the brand's development there were other logos.

In 1972, the LOEWE brand opens a perfume line and presents its first fragrance, L de LOEWE, which brings success to the brand.

Until the 60s of the last century, the brand mainly produced leather goods. And then Loewe brought in such designers as Karl Lagerfeld, Giorgio Armani, Laura Biagiotti, Narciso Rodrigues, who were working on the launch of the women's and men's collection. On the world catwalks of the 80s, the Loewe brand was represented by such top models as Kate Moss, Linda Evangelista, Christy Turlington, Claudia Schiffer, Eugenia Silva, Naomi Campbell.

In 1988, Enrique Loewe creates the international LOEWE foundation. This foundation supports and discovers new talents in poetry, literature and music. The prize is awarded annually for a special contribution to the world of art and culture.

Since 1996 the LOEWE brand has been joined to the largest international group LVMH.

In Russia, Loewe appears only in 2007 in L'Etoile stores.

Loewe is a Spanish brand worthy of admiration. His fragrances are Quizas, Aire Loco, Loewe 7; Aqua de Loewe - works of art reflecting the culture and character of Spain, they emphasize sophistication, beauty, elegance.