The story of the revival of the Bottega Veneta brand

Thomas Mayer, creative director of the brand, was born in 1956. Perhaps the thought - to become a designer - arose in his youth, when he leafed through his mother's fashion magazines, or maybe admiration and even admiration for the talent of such great designers as Yves Saint Laurent, Balenciaga, Madame Gray, whom he idolized. He was educated at the Paris High Couture Syndicate School. Thomas worked for some of the best brands in the world fashion: Guy Laroche, Herm? S, Sonia Ryckiel. And in 2001, Tom Ford invited him to head the Bottega Veneta company, in which he is the creative director to this day.

At this time, Bottega Veneta was not in its best shape. The Italian brand was experiencing, to put it mildly, a lull. And once he was famous for his aristocratic style and unusually fine work with delicate skin.

Thomas Mayer first got acquainted with the workshops in Vicenza. It was here that the company began, and here its traditions, founded by the first artists of the brand, were born. Every designer knows that the traditions of craftsmanship are the basis, but it is necessary to find all the points of contact of old traditions with modernity, to combine them with new developments. Thomas Mayer realized that not only reviving, but also making the brand one of the best is real. And Thomas Mayer succeeded. Sales of the company's products have grown many times over. Clothes, bags and other accessories of the brand are imbued with aesthetics, sensuality and at the same time nobility and restraint.

Thomas Meyer loves art and therefore this is where he draws inspiration. He is especially fascinated by the works of the artists Holbein and Dürer.

Thomas Mayer discusses the results of the show with his team, summarizes the work done and outlines plans for the next collection. Everything happens clearly and measuredly. Thomas doesn't like the hustle and bustle around him. The most important thing for him is work, what he does. "... I am interesting because I create ...". Bottega Veneta products are guaranteed a long life because their designs are timeless, the materials are of the highest quality and, most importantly, the unique craftsmanship.

At the end of 2012, a book was published that tells about the history of the creation of accessories by the best masters of the brand, about the execution of the smallest details that make up the products. Book illustrator Sam Shaheed, author of Everyday Icon: Michelle Obama and the Power of Style, Keith Betts, producer and director of Valentino, the Last Emperor, Matt Tiernaur and many other worthy and respected journalists and artists took part in the creation of the book. Thomas Mayer, having conceived a project on the creation of this book, pursued the goal of telling everyone who is truly interested in fashion, moreover, fashion as an art, about how great the work of wonderful people who create masterpieces with their own hands day after day. "... The book is dedicated to the inextricable connection of designers who come up with images, with those who bring these images to life ...".

The famous Bottega Veneta intrecciato leather weave. How this is done can be seen in the book, which shows the entire process of making weaving. This book is like a workshop in Vicenza. It has everything - all types of products, everything in its place, in strict sequence.

Explaining the details of how each piece was made, the authors of the book completed their work by creating a unique book cover that is the face of Bottega Veneta. Yes, exactly weaving intrecciato.

Concentration and organization, adherence to a clear discipline, an orderly life - all this allows you to remember and control literally all the nuances of the brand's creative activity. That is why Thomas Mayer was able to achieve such a huge success in a fairly short time. His personal qualities and character are fully consistent with the aesthetic values ​​of Bottega Veneta. He led the brand to the original idea of ​​discreet luxury, elegance and grace.

“We create things to sell.I'm not making a dress because I hope to see it on the cover of a magazine. "