Alberta Ferretti - brand history and designer biography

Alberta Ferretti is an Italian fashion designer born on June 3, 1950 in Italy.

Alberta Ferretti owns the Aeffo Company, which also includes its own brand. She also supports several other brands that are leading in the fashion world, such as Moschino, Ozbek, Rifat, Narciso Rodriguez and Jean Paul Gaultier. In 2000, the Ferretti perfume line was created.

Alberta Ferretti's garments are highly regarded not only in the fashion industry, but also among celebrities who often choose them to walk the red carpet. Alberta Ferretti clothing can be seen on Julia Roberts, Madonna, Nicole Kidman, Uma Thurman and other movie stars.

Biography and career of Alberta Ferretti
Alberta was born in the Italian village of Cattolica. The village in which Alberta lived is located on the shores of the Adriatic Sea. The beauty of nature, the blue sea, the aromas of southern plants - how wonderful this world is! But the little girl had to spend the whole day not among the beauties of the coast, but in her mother's atelier. The girl was under supervision, of course - the mother is so calmer.

However, Alberta was not bored there. She was also busy with an interesting activity - she sewed outfits for her dolls from pieces of fabric, imitating the craftswomen of the atelier. Alberta grew up among fabrics and mannequins. Mom taught her how to cut, and sew, and come up with her own models. She listened to the conversations that were conducted between the craftswomen and clients, watched their work. Alberta realized even then that her mother was a top-class master, because she created the model directly on the client, was able to convey the lines of the body and reveal new possibilities of the fabric. By observing the work and listening to all the conversations, Alberta learned to feel both the materials and the desires of the clients.

When she was only 18 years old, she, together with her mother, opened a ready-to-wear store where they sold other people's things - Armani, Genny, Crizia. At the same time, Alberta began to create her own models and hang them in the same store. When a lady asked: “Whose models are these? Are they for sale? ”, Then Alberta realized that as a designer, it took place. And that's when they founded Aeffe. And they started with the fact that they had only two seamstresses.

Albert Ferretti Dresses - Philosophy di Alberta Ferretti

In 1981, Alberta presented her first collection in Milan. Three years later, she released one of the most successful lines, called Philosophy di Alberta Ferretti. This collection clearly traced the philosophy of the brand, which was also the life philosophy of Alberta: “... Your unique style should be clear and expressive: from clothes and accessories to your inner world. Anyone who meets on your life path should feel you instantly. … Feel your uniqueness ”. In 1993, a clothing line for the Milan show pr? T-a-port? R was introduced.

Dresses by Alberta Ferretti

Dresses from Alberta's collection are innocently feminine and romantic, they are luxurious and graceful, full of refined chic. Alberta Ferretti easily puts bright, cheerful emotions into his creations. She manages to predict the relevance of what will happen in the new season and the desires of her fans. She is always open to new trends and knows how to let everything that she sees through herself. As the company's commercial director and chief designer, she knows how to infect people with her ideas.

Anna-Maria Shiro of the New York Times wrote about Ferretti's evening gowns on March 5, 1999:

“It is beautiful, not glamorous, that should be called her evening dresses ... Models are full of femininity. Alberta Ferretti is one of those fashion designers who subtly sense the mood and deftly flow into the flow of the fashion industry. " Alberta Ferretti makes dresses that emphasize the individuality of a woman."A stylish woman for me is one who does not fuss, but cultivates her individuality and seeks to realize herself in this world."

In 2009, the first branded boutique, Ferretti, was opened in the Petrovsky Passage shopping center in Moscow.

Alberta strives for an idea to be expressed in her clothes. And when she creates her models, she thinks about the simplest things, but those that evoke a state of happiness, tranquility, ease, from which you enjoy - this blue boundless sea, early sunny morning, a trip to the mountains and much, much more that causes positive emotions. Alberta herself, like many designers, prefers ... black. She says that in black, the silhouette looks slimmer, and the blonde looks even more blonde; all shapes and silhouettes are perfectly combined in black, and besides, this color is always out of fashion. And she, as you know, creating her things, thinks that they will serve for more than one season and not bother their owner, so that they emphasize her individuality and give confidence.

What is the secret of Alberta Ferretti's success? In addition to talent as a designer, you need clear goals. But this is not enough. It takes incredible diligence and tremendous dedication. It was all together that led Alberta Ferretti to success. And she is rightfully considered one of the best fashion designers in the modern world of fashion. “To succeed in our business, as in any other, it is very important to show your dedication,” Alberta believes, and believes that it is not difficult at all, because initially “… you have to love what you do”.

Albert Ferretti Bags