Fashion history

Erte fashion illustrations


The favorites in the field of fashion illustration in Europe were artists who came from Russia in the 10s of the last century, and among them - Roman Tyrtov.


Roman Tyrtov was born in St. Petersburg on November 23, 1892, into a noble family. As a child, he loved to draw, showed interest in theater, attended classes at the Academy of Fine Arts in St. Petersburg. In 1912 he moved to Paris and left Russia for good. Subsequently, when Erte took his parents to Paris in 1923, his father, Admiral Tyrtov, would say: “You were right to go to Paris”.


Erte fashion illustration

The name of Roman Tyrtov (Erte) is associated with the splendor characteristic of Art Deco. He became one of the most famous illustrators, fashion designers and decorators of the 20th century. His creative pseudonym Erte originated from his initials - Roman Tyrtov. Popularity came to him even before the First World War and remained with him until his death in 1990.


He started with Paul Poiret during the Russian seasons. Erte created the first theatrical costumes in 1914, at the same time he studied at the Académie R. Julien in Paris. Then Erte creates costumes for the play "Minaret", in which the then famous dancer Mata Hari shone. Having met Sergei Diaghilev, Erte accepted his offer to cooperate. He created costumes for Anna Pavlova's ballet numbers - "Gavotte", "Seasons", "Divertissement".


Roman Tyrtov - Erte photo

Roman Tyrtov photo at 18 and 97 years old


In 1915, the cover of Harper's Bazaar was first designed by Erte. And from that moment on, the artist continued to work for the magazine, performing drawings of clothing models and covers, for a long time - until 1936. His magazine graphics, one might say, laid the foundations of the Art Deco aesthetic. He has collaborated with fashion magazines La Gazette du Bon Ton, Cosmopolitan, Dilineator, Sketch and Vogue.


Erte fashion illustration

In the 20s and 30s, Erte worked in America at the Chicago Opera. The value of his work was highly appreciated. Erte's works enjoyed great success in opera, theater and ballet companies in Paris, New York, Monte Carlo, Chicago. Erte drew sketches and created costumes for Hollywood actresses silent movie. Here, in this work, the spirit of Parisian fashion and Russian ballet, as well as pop revues, was reflected. His film work has influenced other costume designers as well. Erte created sketches using only his own ideas. His images were born under the influence of ancient Greek and Egyptian mythology, Indian miniatures and Russian classical art. He did not recognize women's images with short skirts, a straight silhouette, which was typical for the 20s. Erte created a dress with an asymmetrical neckline in 1921.


At the same time he worked and designed costumes in various Parisian music halls, for revues and shows. His customers were Josephine Baker, famous Parisian cabarets at that time. Since the 1930s, Erte has been settling in Boulogne, a suburb of Paris. For his apartment, he created an interior that combined Russian furniture and exotic skins of leopards and zebras. He had a huge aquarium and many cats. Not far from him lived the prince and princess Yusupovs, from time to time they talked.


Illustration by the artist Roman Tyrtov

At all times of his life, Erte looked youthful and elegant. In the late 60s, interest in Art Deco art reignited. The films "Cabaret", "Death on the Nile", "The Great Gatsby" were released, which revived the memory of the past 20s, and together with them the artists of that time - Sonia Delone, Tamara Lempitskaya and Erte - came out of oblivion. He was already under 70, and again - the rise of fame. He was again invited to draw posters at the Folies Bergere music hall, where he had already worked in 1917. 1930s.


The New York Metropolitan Museum of Art organized a retrospective exhibition of Erte in 1967. Then many books were published about his work. His drawings appeared on German T-shirts, Italian plates, Japanese towels.His most recent work was a play, the Broadway musical Stardust, which he designed when he was 97 years old. Now Erte's works on the world art market are very expensive - tens of thousands of dollars per sketch. Until his last days, he not only worked, but also traveled. During a trip to the island of Mauritius, Erte fell ill and was taken to Paris by private plane, where he died on April 21, 1990. The famous artist was buried in the Parisian Cathedral of Alexander Nevsky. Erte's coffin was made according to his sketch. Roman Petrovich Tyrtov was buried in the family grave at the Boulogne cemetery.



Erte fashion illustrations

Girls in the theater


Girl with a dog
Cognac dedicated to the work of Erte




Stage costume based on Erte's sketches
Illustration by the artist Erte
Illustration by the artist Erte


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