Completion and results of the fashion exhibition in Moscow

The Moscow Expocentre has once again become the venue for the largest fashion exhibition in Eastern Europe, CPM - Collection Première Moscow from 24 to 27 February. In four days, more than 16,000 professional visitors got acquainted with 1,100 collections. Buyers came to the exhibition from all regions of Russia, as well as from Belarus, Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Estonia and other countries. In addition, fashion industry experts from Turkey, Italy, France and China were also important guests of CPM.

Project Director Christian Kasch comments on the past season: “These were four busy days. Once again it was confirmed that the CPM exhibition can contribute to fashion and business and, above all, it is able to bring people together. "

The rich business program of the exhibition traditionally included two forums - the Russian Fashion Retail Forum and the Moscow Lingerie Market Forum. The active participation of CPM guests in conferences indicates that the demand for such industry topics as multichannel retail or the review of trends in the lingerie segment of the market is still very high.

In the spring season, the business schedule of the exhibition was supplemented with practical master classes on visual merchandising from PROfashion Consulting. Also, for the fourth time, the CPM Blogger Talk took place - a meeting of exhibitors from Russia and Europe with popular authors of blogs about fashion and lifestyle, this time in the format of an afternoon cocktail with a presentation of a special project from Russian designers and the beauty partner of the exhibition - the MATRIX brand.

The show program is traditionally of great interest among the guests of Collection Première Moscow. On February 24, it was opened by the Didier Parakian show, followed by a show by Ksenia Chilingarova and her Arctic Explorer brand as part of the CPM Selected Show, taking part in CPM for the second season in a row. Cakes and Kisses - a premium brand from Betty Barclay fashion house - celebrated the premiere show of its collection on the Russian market.

As part of the project to support young talents in the CPM Designerpool project, Ksenia Seraya (KSENIASERAYA), Alexandra Pogoretskaya (for the Larisa Pogoretskaya brand), Daria Gerekli (for the Camille Cassard brand), Ksenia Grishchenko (Kajf & Kajf) and Anna Mamaeva (Anna'M) presented their collections ... In addition, graduates of the British Higher School of Art & Design and the finalists of the PROfashion Maters professional competition demonstrated their first works on the podium.

The CPM Kids section of the exhibition also included a number of shows, among which were the Italian Fashion on Stage and the first participants of the children's CPM DesignerPool - Lyuba Khramova and Maria Naumova.

Among the highlights of the last CPM season are the traditional show from Lingerie magazine - the Lingerie Grand Defile and the opening CPM Fashion Night party held at the Jagger club. It is not the first season that thanks to cooperation with the celebrity management agency of Ekaterina Odintsova PR Trend, the exhibition is actively interested in film and television stars, popular performers and fashion figures.

Oksana Fedorova, Ekaterina Strizhenova, Alena Sviridova, Konstantin Andrikopulos, Armen Yeritsyan, Olga Orlova, Olesya Sudzilovskaya and many others were able to visit the exhibition. The guests highly appreciated not only the organization of the main seasonal event in the fashion industry, but also noted the bright and relevant images of models in the show program, created by CPM partners - ICONFACE and MATRIX teams.

The presentation of the new CPM section - Moscow Mode Lingerie & Swim (formerly CPM Body & Beach) was also successful. This segment has been prepared by IGEDO in partnership with the French exhibition company Eurovet. Marie-Laure Bellon-Homps, President of Eurovet said: “We were very pleased with the first season in partnership with IGEDO. Although the MMLS section is small, the overall mood was good. We received positive feedback on the dynamics, new design and practical and effective communication within the Lingerie Talks project from both exhibitors and buyers. It was a powerful event and we have already started working on the September issue of the section. "

Philipp Kronen, Managing Partner at IGEDO, commented on the past season: “I am very pleased with the exhibition. We are emerging from the current market situation stronger. Members benefit from our strategic alliances and business partners. In the current situation, it is simply impossible to underestimate the role of the CPM exhibition ”.

The next CPM exhibition event - Collection Première Moscow will take place from 2 to 5 September 2015 at the Expocentre Fairgrounds in Moscow.

Additional information about the CPM - Collection Première Moscow project, as well as about all the activities of the IGEDO company, can be found on the Internet at the sites: www.cpm-moscpw.ru and www.igedo.com