Alena Akhmadullina for Barbie Capsule Collection

The world famous Barbie doll has become a real classic that continues to inspire fashion designers around the world. Leading Russian designer Alena Akhmadullina has created an exclusive collection for Barbie this season.

The collection reflects the author's view of the designer, inspired by Barbie style from the latest Barbie Fashionistas collection. These 23 dolls with different faces, skin tones and hairstyles inspire millions of girls to find their own unique style.

The collection will feature 25 bows - 20 for women and 5 for girls.

As Alena Akhmadullina noted: “For me, creating a collection for a Barbie doll is a unique opportunity to work with a legendary brand and an interesting design challenge: to present my vision of an up-to-date, feminine look in the recognizable Barbie style. Femininity has always been a key theme in Alena Akhmadullina's collections. Therefore, when creating the Alena Akhmadullina for Barbie collection, the concept arose immediately: flowers collected from different continents act as the quintessence of different manifestations of beauty. "

The Alena Akhmadullina for Barbie collection is inspired by the sophisticated and romantic look of Barbie Fashionistas, which is embodied in the flowers that bloom on the fabrics. A large floral print emphasizes the femininity and elegance of the collection heroine. Beautiful tulips, peonies, irises and orchids bloom on cocktail and evening dresses. Their incredible variety directly resonates with the ever-changing image of Barbie.

The decoration uses decorative elements, translucent fabrics and exquisite embroidery, creating a feminine image in the recognizable style of the brand. Some of the products include a delicate interpretation of one of the iconic symbols - the Barbie profile, which is present in the form of embroidered decorative elements, as well as in the form of original clutches made of golden leather.

Mattel's Marketing Manager, Margarita Lapidus, noted: “Barbie has a rich history of collaborating with designers around the world, and Russia is no exception. We are very excited about the creative alliance with Alena Akhmadullina, her collection reflects primarily the style of Barbie and the philosophy of the doll's creator, Ruth Handler: “With Barbie, a little girl can become whatever she wants. Barbie is a symbol that a woman has a choice ".