The real desires and idols of ordinary people on Instagram

For a long time, Instagram has provided an opportunity not only to view photos and a short video, but even to place an order and buy things from the latest collections. Many aspiring designers use instagram as their main showcase and customer acquisition tool. And even well-known brands sell their luxurious dresses straight through Instagram. Therefore, the usefulness of such pages is beyond doubt.

Another thing surprises me, namely, the popularity of empty entertainment pages. At first, the social network Vkontakte was turned into a trash heap, filling it with a great variety of the same type of entertainment groups and public pages. Now it's instagram's turn. All these SMM specialists, marketers and just users who want to become famous and earn money, multiply the junk information in the most fashionable social network.

The saddest thing is that people are satisfied with the current state of affairs, this is clearly seen on the basis of comparing the popularity of pages. Looking at the Marchesa brand page, you will notice that the number of subscribers and the number of likes are incomparable.

Today Marchesa has 1,000,000 followers on Instagram, but the number of likes is mostly 3,000-5,000 per photo. In rare cases, a photo with a beautiful Marchesa dress gets 10.000-15.000 likes.

Compared to Kate Clapp, it becomes surprising how simple and inconspicuous girl can surpass a famous brand in popularity. The most ordinary photos of Kate Clapp with cats, cakes are gaining 200,000 likes each.

Marchesa create evening and bridal gowns, and Kate Clapp gives people nothing but public entertainment. But looking at the number of likes under the photo of Kate Clapp, it becomes clear that this is exactly what people need. Marchesa dresses are an inaccessible fairy tale for most, and Katya seems to be her girl, although in fact she is the same virtual fairy tale that does not touch your life in any way.

Personally, I don't understand the value of the Kate Clapp page and similar entertaining time eaters. There are plenty of opportunities around for more sophisticated entertainment and real benefits. How much you should not value the time of your life in order to view photos and especially videos of Kate Clapp.