Instagram can be called the most important social network for the world of fashion and the beauty industry. Many fashion bloggers have abandoned their sites and moved entirely to this social network. Some personal Instagram pages outnumber popular fashion internet sites in terms of the number of views, especially if we consider Russian sites.

For example, the site of the famous magazine Harper's Bazaar has a traffic of 10,000 to 20,000 visitors per day, and many Instagram stars can boast of a large number of views, and most importantly, great trust of their readers! Therefore, Instagram is suitable for advertising clothing brands and accessories, cosmetics and many other advertisers.

However, not all Instagram celebrities are equally useful to advertisers. Choosing Instagram pages for advertising is a whole science that will have to be comprehended for more than one day. But the most important thing for advertisers of fashion products is to cut off the pages of any dubious models.



Many Instagram models have hundreds of thousands and even millions of subscribers, but this audience is far from always being potential buyers of fashionable bags, dresses and cosmetics. If a model constantly demonstrates her luxurious forms, gets naked as much as possible and only slightly covers her breasts, pouts and pulls off her panties, her subscriber base often consists of teenage boys and male losers who drool at the sight of a seductive beauty.

Even if such a model has 2-3 million subscribers, you should not advertise beauty services, expensive cosmetics and luxurious accessories on her. The vast majority of subscribers are indifferent to these products and services, they just want to fill their monotonous boring life with inaccessible beauty from a smartphone screen.



Many advertisers do not understand this, they think if a model has 2,000,000 subscribers, advertising on her page will bring thousands of customers. Therefore, they pay serious money for the publication of a photo with the text and wait for a response, but often such advertising does not even pay off and brings a net loss.

Rare girls are interested in watching the life of some model, which in almost every photo demonstrates monotonous images and flaunts its main "advantages". Therefore, to place advertisements for fashionable goods and services of beauty salons, it is better to choose pages fashion bloggerswho actually create original images and are popular with a female audience.