Diaries in (LJ) livejournal about fashion

The first blogs appeared thanks to blog platforms, all conditions for blogging and communication were created there. Many LJ blogs about fashion have been running for years and have gained several thousand subscribers, which looks like a weighty argument in the eyes of advertisers in favor of placing ads in these LJ diaries.

Only often advertisers throw money down the drain, since the real return is minimal.

These diaries have been kept for years, they have a lot of subscribers, but this does not reflect the real number of people who will see the ad. Despite the long history and many subscribers, fashionable LJ diaries have scanty attendance. This is easy to see if you look at the LJ statistics on attendance.

On average, a fashion diary in LJ has 500-1000 views per day. Notice the views, not the visitors. The number of visitors is 2-3 times less, since each person most often looks at more than one page. As a result, the advertiser's ad will be seen by several hundred people on the first day, and then several dozen will be occasionally viewed. As you can see, the effectiveness of advertising in LJ fashion diaries is minimal.