Buying clothes and accessories from a smartphone

Marketers and startup creators are just talking about the ubiquity of smartphones, the mobile revolution, and how wonderful it is. In fact, a smartphone accompanies a person everywhere, so it makes it possible to access the Internet anytime, anywhere.

A schoolgirl may not listen to a boring teacher, but instead plunge into the fascinating world of the Internet, where you can not only like on social networks, but also choose new jeans and a handbag. Now purchases can be made anywhere, as soon as you open a mobile browser or store application and you can pick things up, creating ready-made images.

But not everything is as simple as it seems. Recently, the number of returns has increased in many stores selling fashion clothes and accessories. For example, one UK Shipping Distribution Center receives around 80,000 returned garments in one day!

Customers are more and more dissatisfied with the chosen items and return them back to the store. As a result, the costs of online stores are growing, because the return is an extra job that someone has to pay for. Plus, in the UK, roughly 5% of items come back with lipstick or sweat smells! Therefore, stores will be forced to raise prices, pledging all costs of returns and losses on damaged items.

Why has the number of refunds increased? Smartphones are to blame. It's amazing how you can even order clothes and accessories by smartphone. Personally, I order things only from a desktop computer, which is equipped with a 32-inch monitor, only on it you can normally see things. Even a high-quality laptop does not allow you to see and present clothes well, but what about a smartphone ...

Conclusions - the ubiquity of mobile technologies gives new opportunities, but smartphones are not suitable for all tasks. As a result, we will be forced to pay more in online stores, paying for the mistakes of other customers who place orders and then return things to the store.