What bras will be in fashion

The desire for comfort at the expense of beauty continues to gain momentum, changing the appearance of girls and the world around them. Now it comes down to underwear. Victoria's Secret has faced a problem - the growing popularity of comfortable sportswear has led to dramatic changes in the lingerie market. Girls no longer desire luxurious underwear, preferring cheap sports models.

Victoria's Secret bra sales have slowed. This is due to the fact that customers increasingly prefer comfort to the appearance of underwear. This has brought about a fundamental shift in women's lingerie requirements and prices. Modern girls choose cheap, comfortable things, while more expensive beautiful models are losing popularity.

Victoria's Secret has long offered luxury bras under $ 60, and today many women prefer simple models for $ 20 or less. Therefore, Victoria's Secret designers and managers will be forced to rebuild in order to make simpler, cheaper lingerie. All this is a little sad, but Victoria's Secret has no choice, because many competitors have already reorganized to meet new consumer demands and are increasing their market share.

The trend towards simplification and cheaper fashion has already led to the fact that the days of supermodels are a thing of the past, and now the end is near. Victoria's Secret Angels, after all, faceless fitness models from Instagram are quite suitable for demonstrating cheap sports underwear.