If you often dream of a sunny summer, a seaside and a blooming Mediterranean garden, then it's time for you to go shopping for fragrances from Acqua Di Parma. For example, you may be interested in three of the brand's most famous fragrances - Jasmin, Iris and Magnolia from the Nobile collection. They will fill cool autumn days with the scents of a summer garden ...

Exactly one hundred years ago, in a small perfumery factory in Parma, the history of fragrances that have become classics began.

The Farnese dynasty ruled Parma until 1731, and they patronized art and amassed a huge art collection. Parma is a treasury of the greatest works of sculpture and architecture of the Middle Ages, it is famous for the paintings of famous artists, for its musical traditions associated with famous names such as Giuseppe Verdi, Arturo Toscanini, Niccolo Paganini ...

And for lovers of cuisine, Parma is known for its Parmesan cheese and ham, also called Parma ham or Prosciutto di Parma.

All the sights of Parma can be listed for a long time, but we will focus only on one of them - we will tell the story of the perfume brand, which celebrates its 100th anniversary in 2016. Here in Parma in 1916, thanks to an unexpected approach, experienced perfumers created an unusually light and fresh scent that was different from the fragrances of the time.

The perfume brand has released Colonia cologne with fresh citrus notes. Acqua di Parma Colonia Is a citrus fragrance for men and women. The composition of the fragrance includes notes of rosemary, lavender, citrus, jasmine. Here you can hear the accords of white musk, Bulgarian rose and amber.

The Acqua di Parma Colonia fragrance has become the most popular. It can rightfully be considered a historical scent in the world of perfumery. Colonia has become an iconic fragrance among the international elite.

Over time, new perfume houses appeared, competition increased, and the small company Acqua di Parma began to lose its position.

The return of Acqua di Parma to the world of perfumery happened in the 1990s. It was then that three famous fans of the brand decided to keep it. They were Luca Cordero di Montezemolo (President of Ferrari), Diego Della Valle (founder and owner of Tod's) and Paolo Borgomanero (co-owner of La Perla Group). They were united not only by the desire for economic profit, but also by a common love for the Colonia scent that they used.

Already in 1998, the first boutique opened in Milan, and Acqua di Parma again delighted its fans, who appreciated the high quality and elegance of the products created. The first of the Colonia fragrances found new life, original interpretations of Colonia were created, the development of a wide range of new products of the brand began, and production lines were opened.

In September 2001, Acqua di Parma entered LVMH and expanded its range in different directions: the Le Nobili women's collection, the Blu Mediterraneo Italian Resort line of exclusive SPA-products for body and face, and luxury spas appeared.

However, Acqua di Parma remains true to its tradition, using time-tested technology, and therefore pays attention to the handicraft, the choice of materials and the unsurpassed quality of the products created. Her fragrances will never go out of style.

Acqua di Parma fragrances were created in collaboration with perfumers Bertrand Duchaufour, Jean-Claude Ellena, Francois Demachy, Francoise Caron, Francis Kurkdjian, Antoine Maisondieu and Alberto Morillas. For fans of perfumery, these names are more than significant.

The brand's novelties for the last 2016 were Cedro di Taormina, Colonia Sandalo Concentr? E, Note di Colonia I, Note di Colonia II, Note di Colonia III, Magnolia Nobile Special Edition, Peonia Nobile Acqua di Parma.

Cedro di taormina - a fragrance for men and women. The composition consists of: top notes of citrus, petitgrain and basil; in the heart of the fragrance - black pepper and lavender; the base notes are chords of labdanum, vetiver and cedar from Virginia.

Fragrances Note di Colonia I, Note di Colonia II, Note di Colonia III - for women and men.

Magnolia Nobile Special Edition 2016 Acqua di Parma - a fragrance for women. Top notes: lemon, bergamot and white cedar; heart notes: magnolia, tuberose, rose and jasmine; base notes: sandalwood, patchouli, vanilla and vetiver.

Peonia Nobile Acqua di Parma - a feminine fragrance, belongs to the floral group. The composition includes notes of black pepper, sweet raspberry, peony, geranium, Turkish rose, white freesia, patchouli, musk and amber.

The Nobile collection of the Italian perfume house Acqua di Parma contains beautiful fragrances dedicated to flowers. Many of them have long been appreciated by perfume lovers, for example, Rosa Nobile, Iris Nobile, Magnolia Nobile, Gelsomino Nobile - scents inspired by beautiful flowers.

The house of Acqua di Parma follows its traditions - to choose only the best ingredients for its compositions, and therefore in the heart of Rosa Nobile the brand's perfumers have placed a special type of the centiple rose, which is grown only in Italy (in Piedmont near the city of Alba).

The buds of this amazing rose are harvested only at dawn, when they woke up and are shrouded in dew moisture. Harvesting lasts only 40 days - in May-June, since at this time the aroma of roses is most intense.

The composition of Rosa Nobile is radiant, juicy, flavored with fresh hints of bergamot and mandarin, a pinch of black pepper. At the heart of the scent is an Italian centipede rose surrounded by lilies of the valley, violets and delicate peonies. The base of the scent is warm and sophisticated woody notes of cedar, combined with ambergris and sensual musk.

The Acqua di Parma Rosa Nobile bottle has long been familiar to fans of the Acqua di Parma Nobile line. The fragrance has a warm pink color. Rosa Nobile was launched in 2014.

Acqua di Parma Gelsomino Nobile fragrance dedicated to jasmine flowers from the oldest Italian gardens. This is a feminine fragrance that belongs to the group of floral woody-musky fragrances. Acqua di Parma Gelsomino Nobile was launched in 2011, perfumed by Francois Demachy.

The composition of the fragrance consists of mandarin and pink pepper, jasmine, tuberose, orange blossom, musk and white cedar. The scent begins with notes of fresh tangerine sparkling with juicy colors combined with spicy hints of pink pepper. The heart of the fragrance is a floral bouquet of jasmine, tuberose and orange blossom. The floral symphony ends with accords of cedarwood and sensual musk.

Perfume Acqua di Parma Gelsomino Nobile Edizione Speciale - a feminine fragrance launched in 2014. In the heart of the fragrance are floral notes, including the same Italian jasmine. A fragrance with deep, captivating floral notes. The perfume is rich and sophisticated, a golden bottle with a bright ornament and a massive lid emphasizes the sensuality of the fragrance.

The historic brand Acqua di Parma reflects traditional Italian taste and elegance. Acqua di Parma is a bright piece of Italy, an expression of beauty, perfection and sophistication ...

Does a famous brand have a secret to success?

Diego Della Vale, a member of the board of directors of LVMH, Maserati and Banca Nazionale del Lavoro, once said about himself: “Perhaps I'm just lucky: I know how to feel in time that I will become popular. And I work a lot. I don't think there are any other secrets. If you believe in something and love what you do, success will surely come. "

Acqua di Parma continues to appeal to elegant women and men who see the famous brand as a symbol of Italy.Each new fragrance creates a mysterious image, awakens the best memories, gives the most unexpected feelings, enveloping in a cloud of bliss and charm.