Today is November 1, which means that trading begins an active and most profitable time. November and especially December for some shops brings in much more profit than other months of the year. Only there is fierce competition among stores... Therefore, they are forced to use all the methods and tricks in order to sell us more goods.

A spontaneous purchase can be nudged in different ways. The atmosphere of the store, the system of displaying the goods, and zoning are also influencing - these are seemingly trifles that few people think about. Perhaps there is no point in thinking about them all the time, but remembering that they exist and in most cases work does not hurt.



1. Sales always beckon
The first task of the store is to get the customer to cross the threshold. Better than discounts and sales, nothing can cope with luring people, not even beautiful storefronts. Today, this applies not only to real stores, on the Internet they try to show us everywhere a banner with tempting offers and force us to go to the store's website.

2. The most interesting products are always on the right
After entering the store, most of the customers turn to the right. This is due to the fact that the bulk of people are right-handed, it is more convenient for them to look at and take things. Therefore, the right-hand zone in stores is a beautiful layout of those goods that the store plans to sell in the first place and as expensive as possible.

Inexpensive affordable things are always in the back of the store, because cheap things are sold by themselves, and buying basic things, as a rule, is thought out in advance, which means there is no point in focusing on them.

3. The most dubious products are at eye level
For example, low-quality jewelry is a spontaneous purchase for a new dress, rather than the original purpose of shopping. The task of the store is to make the customer see such products.

This is done simply - jewelry is placed at eye level so that it was impossible not to notice it. Some shops hang a necklace on a hanger over a blouse or dresses... Other stores have colorful socks, headbands, and other items all over the place that look cheap at first glance, but the mark-up is huge.



4. Outlets are not what they seem
Recently, the popularity of outlets has been growing in Russia, new ones are being built and old ones are actively developing. Many girls think this is a great opportunity to save money. Only goods in outlets are often created specifically for these outlets, and sometimes even in other factories!

Now only a small part of fashionable clothes and accessories are really discounted clothes from the collections of previous seasons, the rest of the things are made especially for those who like to save money. Such things are not fakes, but are often inferior in quality.

5. The area near the cashier is the most dangerous
Goods with the maximum mark-up are laid out near the checkout. Sometimes you even wonder what a fool can buy at such a price, but every time you stand in line at the checkout you are convinced that there are a lot of such fools.

All these things can be bought in other places much cheaper, and at the checkout it is better to mentally recalculate the amount of purchases and think over further matters.



6. Stocks are misleading
Especially those in which the emphasis is on short duration. Often, such short-term promotions are repeated at an enviable frequency. If you have a good memory, you will quickly remember this.

Now such promotions are held in all stores and even at individual sellers on aliexpress. It seems to buyers that the discount will end very soon and the opportunity to save will be lost! But literally in 2-3 days, the action is repeated again. Therefore, you need to have patience, be able to wait, ask the price and remember prices.

Other promotions like three pairs of shoes for the price of two force us to buy shoes and other goods for future use. As a result, some of the girls have new things that they bought several years ago.

Not all products participate in such promotions, but only those for which there is a reduced demand, because the most fashionable and popular things will be bought without discounts and tempting offers.



7. Small print helps to deceive
The fine print has long been adopted by literally all shops and other commercial organizations. This trick was especially loved by banks, which issue loans to gullible inhabitants and charge them with huge interest and various fines, deliberately spelled out in the smallest letters.

Sly shops also use small print, they never write prices in large print, because then they are perceived as high. In addition, some people prefer to find out about the cost at the checkout, thinking that their purchases cannot be expensive.

8. Smells evoke pleasant associations
This technique, unlike the previous ones, is not so common. However, many stores use special flavorings, in order to evoke positive emotions and inspire customers to make purchases.

9. Music relaxes
Most stores don't have music, but some use music. It is believed that the quieter the music, the slower the pace of walking. The slower the pace of walking, the more time the customer spends in the store, which means that the likelihood of making a purchase increases!