Fashion brands combine women's and men's collections, while clothing and accessories stores have departments that sell exclusively unisex clothes and do not emphasize gender. Fashion business owners hope to boost sales this way. But it's not just sales, some of the reasons for the popularity of unisex fashion come from the spiritual realm.

Let's remember the history and try to figure out when fashionable clothes, accessories and unisex fragrances appeared.

Perfume fragrances

Initially, perfumes were not divided into women and men, people chose fragrances based on personal feelings and impressions. Therefore, modern unisex fragrances cannot be called a trend of the new time. On the contrary, perfumery in this respect returns to its origins.




The first steps towards creating a unisex style were made by Coco Chanel. It was she who introduced elements of the men's wardrobe into women's fashion, abandoning corsets and puffy skirts, she considered convenience and comfort to be the main thing in clothing.

In the 1960s and 1970s, designers and the fashion industry continued the process of blurring gender boundaries. In Paris, Pierre Cardin, André Courrezh and Paco Rabanne envisioned the 1960s as a grandiose “space age”, In simple streamlined silhouettes, graphic designs and new synthetic fabrics that have no historical gender associations.

While women were burning their bras, US department stores created special unisex fashion sections. Most unisex stores closed after a year or two. But their effect on clothing “for him and her” could be felt for the next ten years.



Children also bore the stamp of the unisex era - trousers for girls, long hair for boys, and ponchos for everyone. Young children wore unisex clothes, some boys began to play with dolls, and girls fell in love with cars. All this paved the way for the coming of unisex into fashion seriously and for a long time.

Yves Saint Laurent introduced a tuxedo for women, then shirt dresses appeared in fashion collections. Designers gradually dressed women in men's clothing, in their own image and likeness - in classic things that form their own androgynous wardrobe.

In the 1990s, fashion continues to blur gender lines again. Women discover lumberjack flannel shirts online and army boots. Unisex - the movement in fashion has made women's clothing even more masculine.

Today, in the women's wardrobe you can find all men's things, and recently even men's shoe models, which differ from men's only in size. Even truly military things that got there thanks to the popularity of the military style have found a place in the fashionable women's wardrobe.



The fusion of men's and women's wardrobe occurs for different reasons. Here is some of them…

1. People have become more free, today you can publicly declare your non-traditional orientation and even be proud of it.

2. The human body does not change, it is more and more difficult for designers to come up with something truly new, therefore, designers adapt men's clothes to women's wardrobe.

3. Many men's things are very comfortable, and recently the desire for comfort has been in vogue.

4. The passion for healthy lifestyles and sports encourages consumers to buy more sportswear and accessories. For many girls, unisex sneakers and sportswear are literally a staple of their wardrobe.

5. Changes in the minds of people. People and humanity in general are changing. Recently they have been changing rapidly. It is difficult to analyze all the changes within the framework of one article and even a book, but this also affects the growth in the popularity of unisex clothing and accessories.

The unisex style is divided into several subtypes - classic, street, protest, sports and military... Many famous designers talk about unisex as the style of the future, since it is simple and comfortable, and on the other hand, they talk about fashion for individuality. In general, everything is so complicated in the modern world that it is thankless to predict the future. Let's wait and see ...