With the advent of Ante kovac in 2007, a truly conceptual brand appeared in the world of Russian fashion. Each collection is created with deep thought and idea, which is carefully considered and discussed by a team of designers and craftsmen, led by the chief designer and ideological inspirer of the brand Anna Seregina.

It takes several months to create a collection, and the advertising campaign and visual presentation are prepared with the utmost care. The creator of Ante Kovac is in awe of the unique personality of the brand, bringing from year to year a special aura and a unique style that cannot be confused with anyone.

The style of the brand was formed not only thanks to her unusual works, but also thanks to photo shoots, fashion shows and fashion videos, which are embodied by Anna Seregina. An exciting story can fit in 3 minutes, which can immerse the viewer in the special world of the Ante Kovac brand.

The brand has already released a video clip "Slavyanka", dedicated to the brand's collection, inspired by Russian culture, and a documentary clip "Researcher's sac", showing the process of creating a bag. Next in line is a new video story ...



In early November, the first part of the filming of a new, large-scale image video for the brand took place. The film crew led by the famous director Kirill Zaitsev and the founder of the Ante Kovac brand and the producer of the project Anna Seregina, consisting of 35 people in 8 specialized vehicles, went to a forest near Moscow, 120 km from Moscow, for video filming.

The plot of the story is still known only to those who were present on the set. But even photographs of the filmmaking process show that it is something exciting and mysterious. The main characters of the film are the young actor Sergei Tessler and the model Elena Mitinskaya, who appeared in the frame in the role of a mysterious forest nymph.

The shooting of the film Ante Kovac took place in extremely difficult conditions, in the morning in the pouring rain, in the middle of the day under freezing hail, the shift ended under snow at a temperature of -5. The incredible professionalism, courage, inspiration and concentration of the entire team determined the success and implementation of the project.

Despite the weather conditions, all the difficulties and hardships, a team of inspired, creative people created their plans! The result will be Ante Kovac's signature video, filled with fairy-tale aesthetics, which will soon be presented to viewers and will undoubtedly win many more awards.