The Ante Kovac manufactory is more than just a handbag brand. A team of craftsmen and artists, led by creative director Anna Seregina, create real art, which manifests itself not only in fashion accessories.

During its 10-year history, Ante Kovac has created a whole universe, a magical world filled with beauty and art. Preparing the presentation of the new collection, the art laboratory puts meaning in each product, creates a conceptual photo session and an interesting story of each bag.



The interiors of the Ante Kovac boutiques, designed by Anna Seregina, echo the Ante Kovac products, creating an integral art space filled with real handmade works of art. In addition to the handbag brand and the Yan Moserbach interior workshop, the holding company of the mastermind Ante Kovac includes the private jewelry house Makedon Luveno, and recently the talented fashion designer had a hand in directing, filming the inspiring mini-film "Inside a Fairy Tale".

"Inside the Fairy Tale", of course, is dedicated to the unique Ante Kovac bags, namely, the Zodiac bag from the Alphonse Mucha. Modern collection, which has become one of the main characters of the story. This is not the first mini-film to be related to the brand.



A few years ago, a video was shot about the creation of the "Researcher's sac", a little later, the brand's fans saw a commercial "Slavyanka" dedicated to the Ante Kovac collection inspired by Russian culture. This time Anna Seregina took control of everything, writing the script, building each frame, actively participating in the filming process and controlling every little thing in the filming.

Detail and perfectionism give rise to real beauty, which is why everything that Anna Seregina does can be safely called a real work of art, the new art video is no exception.



The shooting of the mini-film took place in November 2016, in extremely difficult conditions, in rain and snow, at a temperature of -5. The main characters of the film are the young actor Sergei Tessler and the model Elena Mitinskaya, who appeared in the frame as a mysterious forest nymph.

A lot of effort and money was spent on the creation of this clip, but art and beauty require sacrifices, and brave artists do not pay attention to difficulties! Editing took several months, but now the film is ready and released, with the same mission that the Ante Kovac brand has - to inspire viewers to the beautiful.