Yves Rocher - the history of the cosmetics brand

In 1930, in the small French provincial town of La Gasilla, a boy was born, the basis of his life was the craving for knowledge of the world around him, the beauty of his vast, spacious, pastoral homeland and boundless love for nature, imbued with the spirit of freedom and youth.

Yves Rocher from childhood was fond of biology, the structure of plants, stories about plants, and could sit alone for hours, looking at an old herbarium or observing the world around him.

Local old people told him about the properties of plants, and once, an old healer shared a recipe for one healing ointment, which formed the basis of the first cream from Buttercup cleanser, created by his hands in his own attic. It was then that the idea of ​​developing cosmetics, which are based on the healing properties of plants. This is how the legendary French cosmetology company Yves Rocher was born, named after its creator, inspired by nature, Yves Rocher ...

They've come a long way. Having become revolutionaries in the field of creating a system for delivering goods to your home by mail, the company tried with all its might to make good, high-quality cosmetics available to many, every woman, to bring comfort, sophistication and beauty to the masses. When the company was founded, Yves Rocher was 29 years old. In 1959, the first laboratories for studying the properties of plants were opened in his native La Gacilli and the first Yves Rocher cosmetics were created. In 1965, Yves Rocher wrote his own "Green Book of Beauty", which was subsequently translated into more than 20 languages ​​of the world.

10 years after the founding of the company, the first official Yves Rocher store was opened in Paris. After that, the corporation quickly enough entered the international level, mastering sales first in France - Belgium, and then in many other countries.

Yves Rocher today is one of the largest French cosmetics companies, with its own factories in Paris, La Gasill's native, its own fields and plantations. For more than 50 years, the company has been producing a large number of cosmetic products for face, body care, perfumes and decorative cosmetics. Since 1991, the Yves Rocher company came and firmly took a place in the Russian trade market, gradually creating its own salons and stores in more than 90 Russian cities. In 2010, Yves Rocher received the LOVE BRAND award and entered the top three favorite cosmetic brands in Russia.

At the moment, Yves Rocher is present in more than 80 countries of the world, and, according to the corporation, every third person uses cosmetics of this brand. Frenchwoman.

In addition to the fact that the founder of the company, Yves Rocher, became a successful entrepreneur and beautician, he was also actively involved in social activities. At the age of 32, becoming mayor of his hometown of La Gasilla, he founded the Yves Rocher botanical garden there a few years later. And a little later, together with the National Museum of Natural History, he created the first museum in Europe dedicated to plants - the Vegetarium.

"It was in La Gasilli in the very heart of Brittany that my passion for the plant world was born. Indeed, my imagination was fed by the horizons of flowering fields and the trees of the fairy forest of Braceliand ..." - Yves Rocher later recalled.
At the end of his life, this outstanding man was awarded the Order of the Legion of Honor, the highest honor in France. After his death (2009), the post of head of the cosmetics company Yves Rocher was transferred, at the request of the founder, to his grandson, Brie Rocher.

French President Nicolas Sarkozy, in his own speech, called Yves Rocher "the great French entrepreneur." And you and I can add that in addition to all this, Yves Rocher also had excellent personal qualities - at the same time modesty and striving for excellence.He did not like to be PR and shine in the tabloids. He cared about the present and future of other people, and about the preservation of the surrounding nature. The basic principles of his cosmetics corporation are: “The only source of inspiration is the power of the plant. The only goal is efficiency. The only requirement is security. The only vocation is to make beauty available to every woman. "

Yves Rocher for us is, first of all, well-known and beloved by many cosmetic products: fragrances Ming Shu, YRIA (Iria), Ode a l'Amour (Ode to Love), Naturelle (Naturelle), Hydra Seve (Source) and Purecalmille (Pure Calmille) face creams, Les Jardins du Monde shower gels (Jardan du Monde) with fragrances almonds and coffee, and many other unique remedies.

Today, the production of Yves Rocher has more than 700 items. It does not contain animal ingredients and is not tested on animals. All products are presented in various series, which you can learn more about on the official website of Yves Rosher: www.yves-rocher.ru or www.yves-rocher.com

Yves Rocher's products can be found in stores, special beauty institutes, make a purchase in an online store, or place an order by mailing a catalog. For regular customers, the Yves Rocher company provides a system of discounts, as well as various gifts-bonuses: perfumes, jewelry, beautiful mini-sets and other pleasant surprises.

Many of Yves Rocher's cosmetics and fragrances, created in collaboration with renowned designers, are presented in convenient, adorable miniature packaging. It is pleasant to hold them in your hands, buy for yourself, use them, and also give them together with a good mood and love to your family and friends.