Among my girlfriends, no one will refuse a Prada bag, many wear Prada sunglasses, and buy other accessories from this brand. But with clothes, things are a little different. Despite the worldwide fame of Prada, many girls consider the clothes from this brand to be ugly. Let's try to understand why this happens.

Miuccia Prada on the ideas behind her clothes. “A complex personality is attentive to everything, and the facade is enough for superficial people,” I think this phrase contains the basic concept that Miuccia Prada uses when creating clothes. From laconic silhouettes, Prada gradually went to the complication of silhouettes and the accompanying theatricality of images. This is a certain irony over fashion and its consumers.



Coming to the world of fashion, Miuccia Prada has already developed as a person - she had a doctorate in political science, membership in the Italian Communist Party, work experience at the Milan's Piccolo Teatro. In 1977, she signed with Patrizio Bertelli, who later becomes her husband.

In 1978, Miuccia headed the Prada house and surprised the audience with a collection of nylon bags, in 1988 she launched the first women's collection, in 1992 she launched a ready-to-wear line under the Miu Miu brand, and in 1995 - a line of menswear. In the future, the business only increased.




Behind the Prada and Miu Miu brands is the modern vision of beauty. A similar manifestation of beauty can be seen in contemporary art, in models with a non-standard appearance, in modern interior design. Creative people have ceased to satisfy the standards of beauty that have been established for centuries, so they are trying to create something new, more beautiful than it was before. Only not everyone is ready to accept their creations as beautiful.

Thanks to Miucce, the phrase "Ugly Chic" (ugly chic) ​​entered the fashion lexicon. Grandma's clothes, baby pants, Italian mother's style, beaded wool, banana-shaped earrings, a combination of different prints, excessive layering or austere laconicism - in general, what for most people always looked like bad taste is shown in full in Prada collections. Prada believes that the standards of beauty and the idea that fashion is only glamor are outdated.



Miuccia Prada is constantly looking for new things in fashion. She says the following about her collections: “Many of my considerations are based on the idea that the world is getting bigger and bigger, and the ideas that people like are getting smaller and smaller. That is why the latest collections have animalistic prints, symbols - because the public wants them. The list of what people dream of is getting shorter and simpler. And this is a cultural problem. I remember the controversy waged with 1960sthat museums are expanding, expanding the culture, but people go to the Louvre, eat ice cream there and look at La Gioconda. "

Why are these people doing this? Because others do it. And the main idea behind Prada's design is not to do what other brands do. I'm not like others!



According to Miuccia Prada, she does not like beauty standards, which she considers commonplace. "I do not like everything that makes a woman beautiful in the eyes of society, I am against this view from a personal and humanistic point of view." "And I also want to be smarter, more complex, pretentious, more interesting and newer."



All this resembles the behavior of girls from various subcultures who gather in small groups, dress differently from everyone else. Unusual clothing style gives them the opportunity to consider themselves unique, not like everyone else. They talk about their complex inner world and special philosophy.Often this is simply a rejection of the philosophy of this world.

Many laugh at such girls, with age the girls themselves begin to look differently at their style. But in the case of Prada, is it different, laughing at a successful brand? For this they can be accused of envy and misunderstanding of the modern philosophy of beauty. Miuccia Prada's style may be incomprehensible or even unpleasant to you, but she managed to convince millions of people all over the world to appreciate her philosophy of style.

Therefore, if you have traditional ideas about beauty and femininity, it is difficult for you to find something desirable in Prada clothing collections and you have to be content with several models of bags.