Prada fashion house, history of development, and products - bags, perfumes, clothes

Recently I thought that maybe it would be nice to re-watch the movie The Devil Wears Prada. A really curious film with a lot of references to the world of fashion. And the main character, who is so similar to Anna Wintour, however, is not surprising, because the book on which the film was filmed was written by the former assistant Wintour. And Demarchelier, whom we could not fail to mention. And, of course, Prada. It is no coincidence that the main character of this film is dressed in Prada, because Prada is a strict style, straight lines, clear silhouettes, rough materials. Clothes are a fortress. Clothes for iron, however, it is too soft, rather for a steel lady.

Today Prada produces both clothes and accessories, shoes, and in 2007 Prada even released its own telephone LG Prada (KE850), which sold for $ 800. Prada is both a Fashion House and a trade mark. Prada is headquartered in Milan.

The history of Prada began at the beginning of the twentieth century, more precisely in 1913, when a man named Mario Prada opened a small shop in which he sold travel bags. That's right, Prada's story began with bags. For the manufacture of bags, Mario Prado also used soft walrus skin, a very exotic material, which attracted wealthy customers. In those days the company was called "Prada Brothers". After the death of Mario, his daughter, Louise Prada, takes over the management of the company. It happened in 1958. At the same time, the company received its name, which is known to this day - Prada.

By the 1970s, Prada produces truly luxurious bags: decorated with crystals, rare species of wood, but they no longer bring their former income, and Prada also begins to produce clothes.

In 1973, the family business is headed by the granddaughter of Mario Prada - Miuccia (Miuccia) Prada. It was under Miuccia that Prada became world famous. A line of youth clothing was also launched - Miu Miu, short for Miuchiya. Prada was also engaged in the production of sunglasses, in bulky square frames in bright colors. Such glasses were immediately dubbed "ugly Prada", but after a while they became real symbols of the brand.

Miuccia Prada was born on May 10, 1949. She is the youngest granddaughter of Mario Prada, the founder of the company. Miuccia is Doctor of Political Science and Philosophy. In her youth, she joined the Italian Communist Party and actively fought for the rights of women in Milan. Married. Her husband, Patrizio Bertelli, was a former salesperson leather goods now also actively involved in the management of the family business, Prada.

Miuccia Prada is today called one of the most influential designers in the fashion world, "the first lady of Italian fashion", she is also distinguished by her modesty and intelligence. Doesn't like talking to journalists. Her interviews are rare. At the shows, she only for a second looks out from behind the curtains at the catwalk, explaining that it would be stupid of her: “to waddle around the catwalk after all my gorgeous fashion models is not a good idea”. In her opinion, "a designer cannot be successful if, in addition to his main collections, he does not create at least shoes and bags." When asked if she wears clothes from other designers, in one of her few interviews, Miuccia Prada replied that yes, but only if "they are either dead or poor." To the question of what is the secret of her success, Miuccia invariably answers only that "she just lives."

Miucci's new collection of clothes for the Autumn-Winter 2012-2013 Parade, which was shown in Milan, was dedicated to the authorities. In her new collection, the designer asked the question of how power dresses, and decided to give men more power and power with their clothes. This collection includes many elegant coats, white shirts, formal suits, vests.And in the role of representatives of the authorities on the podium were movie stars, for example, Willem Dafoe, Garrett Hedlund, Tim Roth, Adrian Brody. The scenery was a screen on which there was an image of the Palace of Power, illuminated by neon lights.

Prada is famous for the architecture of its boutiques, which are located in many major cities around the world. This is how the boutique in Tokyo stands out with its architecture, which has a pentagonal shape and consists of six floors. Its façade is made of diamond-shaped glass and merges into the roof. This boutique is a very memorable building. The Texas boutique Prada is also famous.

Prada has acquired brands such as Gilles Sander, Helmut Lang, Azzedine. For some time they also owned the fashion house Fendi, but it turned out to be a loss-making project. And soon it was sold to Michael Jackson, who entrusted its management to his sister. In terms of its influence in the fashion world, Prada today can rival even such a giant of the fashion industry as a corporation. LVMH.